master thesis
Elena Sibireva (Author), William C. Gartner (Mentor)

Abstract

Customer-based brand equity model (CBBE) for measurement of MICE destinations brand performance

Keywords

turizem;turistična geografija;blagovne znamke;modeli;potrošnik;meritve;analiza;tourism;tourist geography;trademarks;models;consumer;measurements;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Sibireva]
UDC: 338.45
COBISS: 22519526 Link will open in a new window
Views: 1010
Downloads: 167
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
ID: 8758124