združevanje ali nakupovanje?
Maša Radić (Author), Aleksandra Brezovec (Mentor)

Abstract

Uporaba živali v oglaševanju

Keywords

prepričevalno komuniciranje;oglaševanje;mediji;živali;živalski simboli;čustva;etika;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.09 - Master's Thesis
Organization: UP FHŠ - Faculty of Humanities Koper
Publisher: [M. Radić]
UDC: 316.77:659.1(043.2)
COBISS: 1536054980 Link will open in a new window
Views: 4004
Downloads: 133
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: persuasive communication;advertising;media;animals;animal symbols;emotions;ethics;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za humanistične študije, Komuniciranje in mediji
Pages: 115 f.
ID: 8760464
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