Strateško načrtovanje informacijskih sistemov na področju hotelskega poslovanja

magistrsko delo

Jernej Gostenčnik (Author), Samo Bobek (Mentor)

Abstract

Informacijska tehnologija (v nadaljevanju: IT) prevladuje v vseh funkcijah strateškega in operativnega menedžmenta. Informacija je gonilna sila v turizmu in prav zaradi tega IT omogoča priložnosti in izzive v tej panogi. Uporaba IT v hotelirstvu predstavlja vedno večji dejavnik vzpostavitve konkurenčne prednosti. Za uspešno implementacijo IT pa ni dovolj le uvedba rešitve, temveč je potreben strateški pristop k uvedbi, ki temelji na usklajenem in povezanem delovanju poslovne strategije in strategije informacijskih sistemov (v nadaljevanju: IS). V tem delu v okviru poslovne strategije izhajam iz funkcij menedžmenta, ki opredeljujejo poslovanje podjetja. Ta opredelitev je ključnega pomena za nadaljnjo informatizacijo v podjetju, ker so vse aktivnosti informatizacije v podjetju usmerjene v podporo poslovanju. Predstavljeni sta predvsem funkciji načrtovanja in organiziranosti, od katerih nam prva pomaga opredeliti cilje poslovanja, druga pa odraža način, kako želi podjetje uresničiti zastavljene cilje. Usklajevanje poslovne strategije in strategije IS nazorno prikazuje ogrodje strateškega menedžmenta IS (Clarke 2007, 168), ki v nadaljevanju služi kot osnova predstavljeni metodologiji za strateško načrtovanje IS, ki ti strategiji združuje. V tem delu sem predstavil rešitve za hotelsko poslovanje, na podlagi katerih se izvaja informatizacija poslovanja in pridejo v poštev kot sestavni del rešitev v okviru metodologije za strateško načrtovanje IS. Predstavljena metodologija za strateško načrtovanje IS je sestavljena iz naslednjih aktivnosti: - analiza strateških elementov, - izdelava preglednega modela organizacijskega sistema, - izdelava modela povezovanja, - IS/IKT-analiza, - izdelava strateške mreže in prioritetne liste vpeljave novih tehnologij. S pomočjo te metodologije sem podal predlog za nadaljnji razvoj strateških rešitev v okviru informatizacije poslovanja v podjetju Thermana d. d.

Keywords

poslovna strategija;informacijski sistemi;informacijska tehnologija;strateški management;strateško planiranje;konkurenčnost;uspešnost poslovanja;kazalniki;metodologija;hotelirstvo;

Data

Language:	Slovenian
Year of publishing:	2011
Source:	[Maribor
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	J. Gostečnik
UDC:	005.51:004
COBISS:	10645276
Views:	3136
Downloads:	670
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Strategic planning of information systems in hotel business
Secondary abstract:	Information technologies (ITs) prevail all functions of strategic and operational management. As information is the lifeblood of tourism, ITs provide both opportunities and challenges for the industry. IT usage is recognised to be an important factor in developing the competitive advantage in hotel business. For successful implementation of IT there is not enough only to deliver it, prior to that there must be a strategic approach to the delivery based on business and IS/IT strategies alignment. My starting point in this work is function management, within the scope of business strategy that defines enterprise operation. This definition is crucial for further business informatization, because all efforts regarding informatization are oriented in business support. Functions that are introduced are planning and business organizing where former helps to define business goals and latter reflect the way enterprise wants to realize that goals. Business and IS strategy alignment is clearly represented by strategic framework for IS strategic management (Clarke 2007, 168), used as groundwork for introduced methodology for strategic IS planning that incorporates those two strategies. In this work, I have introduced hotel operation solutions that are used for business informatization and are put together as basis for strategic planning of IS. Introduced strategic IS planning methodology is composed of following activities: - strategic element analysis, - clear organisational model making, - linking model making, - IS/IKT analysis, - strategic grid and priority list for introducing new technologies making. This methodology helped me to deliver recommendation for further development of strategic solutions based on enterprise operation informatization in Thermana d.d.
Secondary keywords:	management;planning;organizing;business strategy;Information system;information technology;strategic planning;business informatization;strategy alignment;competitive advantage;competitive strategy;hotel business;portfolio;critical success factors;key performance indicators;strategic information systems.;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	79 str., 5 str. pril.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management operations;direction;postopki menedžmenta;usmeritev;science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;
ID:	8761906