Humor v tiskanih oglasih

delo diplomskega seminarja

Tina Šalamun (Author), Bruno Završnik (Mentor)

Abstract

Humor v slovarju pomeni kakovost – da si zabaven ali smešen, ampak v oglaševanju je to zelo resen ter tvegan posel. Namen oglaševanja s humorjem je več kot samo spraviti v smeh par ljudi. Potrebno je upoštevati, da kadar se uporablja humor v oglaševanju, da so različne stvari smešne različnim ljudem. Oglas, ki lahko nekoga nasmeji, lahko pri drugem pusti slabi vtis. Humor se v oglaševanju uporablja že vrsto let, vendar na slovenskem trgu ni toliko prisoten še posebej v tiskanih oglasih. Kljub temu da je humor učinkovit mehanizen za ustvarjanje pozornosti, je ključnega pomena za oglaševalce, da najdejo primerno vrsto humorja za svoj izdelek. Predvsem uporabljene vrste humorja so:satira, resonanca, parodija, dovtip ter humor na lasten račun. Večina oglasov po teh kriterij je povprečna, čeprav obstaja tudi nekaj kakovostnih. Kljub različnim medijem, ki so nam na voljo, se še vedno v veliki meri odločajo za oglaševanje preko tiskanih medijev, kateri so še vedno priljubljen način oglaševanja. Tiskane oglase zasledimo v revijah, časopisih, plakatih in drugih publikacijah Podrobneje so opisani tiskani oglasi, katere sem uporabila tudi v analizi praktičnega dela diplomskega seminarja.

Keywords

oglaševanje;oglasi;humor;marketing;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Šalamun]
UDC:	659.1
COBISS:	11276060
Views:	1530
Downloads:	163
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Humor in printed advertisements
Secondary abstract:	Humor in dictionary means quality – that you're fun or funny, but in advertisment this is a very serious and risky business. The purpose of advertismet with humour is more than just making laugh a couple of people. It is necessary to take into account, that when the humor is used in advertising, different things are funny to different people. Advertisment that makes someone laugh, can by others leave a bad impression. Humor in advertising has been used for many years, but it is not so much present in the Slovenian market, especially not in the print advertisments. Despite the fact, that the humor is an effective mechanism for creating people's attention, for advertisers is crucial that they find the appropriate type of humor for the product that they want to advertise. There are a lot of different types of humor in advertising, but they mainly use: satire, resonance, parody, jokes and humor into his own account. Most of the advertisments according to those criterias are average, although there are some of them that have quality. Despite the variety of media, which are available to us, they still decide in a large extent to advertise through the printed media, which is still a very popular way of advertising. Printed advertisments are in magazines, newspapers, posters and other publiations. The printed advertisments are described in details, because those I used in the analysis of the practical work in my diploma.
Secondary keywords:	humor;types of humor;advertising;printed advertisments;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	52 str.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID:	8762253