delo diplomskega seminarja
Katja Vodišek (Author), Tjaša Štrukelj (Mentor)

Abstract

Uspešno planiranje razvoja podjetja vpliva na njegov prihodnji obstoj in razvoj, kot tudi na samo poslovanje podjetja. Uspešnost podjetja je odvisna tudi od pravilno izbrane in oblikovane politike podjetja. Pri planiranju razvoja podjetja ima planiranje politike podjetja temeljni in izhodiščni pomen. Politika podjetja izhaja iz vizij, zato moramo pravilno izbrati in oblikovati tudi vizijo podjetja. V diplomskem seminarju je prikazano planiranje politike podjetja. V teoretičnem delu smo na kratko opisali vizijo, poslanstvo, smotre in temeljne cilje. Prav tako smo opisali nosilce upravljalno-vodstvenega procesa, določanje prednosti in slabosti podjetja, priložnosti in nevarnosti za podjetje ter vrednote podjetja. V empiričnem delu pa smo predstavili politiko v izbranem podjetju B & S Kramberger in družbenik d.o.o., ki se ukvarja z računovodstvom, knjigovodstvom, revizijo in davčnimi storitvami. Preučevano podjetje nima zapisane politike podjetja, zato smo jo zanj predlagali in zapisali mi, predlagali pa smo tudi vizijo, saj iz vizije politika podjetja izhaja. S planiranjem razvoja se v proučevanem podjetju ne ukvarjajo, vendar se zavedajo njegovega ključnega pomena. Tako smo v empiričnem delu zapisali vizijo, preučili podjetje in njegovo okolje ter vrednote ključnih udeležencev in zanj zapisali še politiko podjetja. S preučevanjem, ki smo ga opravili, želimo podjetju pomagati pri uresničevanju politike podjetja ter pri uspešnem vodenju in poslovanju v prihodnje.

Keywords

politika podjetja;prednosti;slabosti;nevarnosti;vrednote;priložnosti;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Vodišek]
UDC: 334.021:334.72
COBISS: 12092188 Link will open in a new window
Views: 500
Downloads: 85
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Other data

Secondary language: English
Secondary title: ǂThe ǂcompany policy of B & S Kramberger in družbenik d.o.o.
Secondary abstract: Successful planning of the company’s development influences its future existence and also the company’s management and practice. The company’s success also depends on the properly chosen and well created company policy. When planning the development of the company the company policy holds a fundamental and basic importance. The company policy originates from the visions, therefore we also have to properly choose and create the company’s vision. In the diploma seminar we demonstrated the planning of the company policy. In the theoretical part we briefly described the vision, mission, purpose and basic objectives. We also described the holders of the administrative-managerial process, determing strengths and weaknesses of the company, opportunities and threats for the company as well as the company’s values. In the empirical part we presented the policy in the chosen company B & S Kramberger in družbenik d.o.o., which deals with accounting, bookkeeping, audit and tax services. The policy of the analysed company is nowhere written; therefore we suggested and wrote it for them, as well as the vision, since the company policy derives from the vision. The company does not deal with the development planning, but they are, however, aware of its importance. In the empirical part we thus wrote the vision, we researched the company and its surroundings as well as the values of the key participants and wrote the company policy. With the performed study we wish to help the company with realizing the company policy and with successful management and administration in the future.
Secondary keywords: company policy;strengths and weaknesses of the company;opportunities and threats for the company;company’s values.;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 37 str., 2 str. pril.
ID: 8762482