študija primera TRI-PRO
Edvard Kranjčič (Author), Milan Jurše (Mentor)

Abstract

TRI-PRO je ena od večjih družb za zavarovalno zastopanje v Sloveniji, ki opravlja dejavnost zavarovalnega zastopanja oziroma finančnega svetovanja produktov Skupine Triglav. Deluje kot enovita družba brez podružnic, njena edina družbenica je Zavarovalnica Triglav. Proaktivno motivirana družba TRI-PRO vedno znova stremi k novim priložnostim in izzivom. To je razvidno iz vstopa na bosanski zavarovalniški trg. Za sprejetje odločitve o tem so preučili številne dejavnike, ki bi lahko krojili usodo poslovanja na opisanem trgu. Podjetje se je odločilo za neposreden vstop. V tej diplomski nalogi smo predstavili zavarovalno-zastopniško družbo TRI-PRO, preučili okolje in zavarovalni trg Bosne in Hercegovine in konkurenco ter prikazali alternativne strategije vstopa in izbrano strategijo vstopa na bosanski zavarovalni trg.

Keywords

zavarovalništvo;zavarovalnice;strategija;storitve;internacionalizacija;tuji trgi;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [E. Kranjčič]
UDC: 368(043.2)
COBISS: 12015388 Link will open in a new window
Views: 884
Downloads: 91
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Other data

Secondary language: English
Secondary title: Doing business in Bosnia and Hercegovina
Secondary abstract: TRI-PRO, insurance agency is one of the largest insurance agencies in Slovenia, which acts as an insurance agent as well as a financial advisor for Triglav Group’s products. TRI-PRO operates as a company without subsidiaries, whose sole shareholder is Zavarovalnica Triglav, d.d.. As they have proven by entering the Bosnian insurance market, proactively motivated company TRI-PRO always strives for new opportunities as well as new challenges. In order to decide whether entering a new market is reasonable or not; the company needed to consider many factors that could have potentially tailored success or failure of their business in this market. After having examined the specifics of the market, the company decided to implement the so called direct entry strategy. In this thesis we present the TRI-PRO insurance agency, analyse the country environment and the insurance market of Bosnia and Herzegovina, and explore competition and show alternatives as well as chosen entry strategy of TRI-PRO when entering the Bosnian insurance market.
Secondary keywords: TRI-PRO;Foreign market;Bosnia and Herzegovina;Internationalization of services;Motives;Entry strategies.;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Embargo end date (OpenAIRE): 2017-12-10
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 38 str., 5 str. pril.
ID: 8773168