Embalaža blagovne znamke Cockta skozi življenjski cikel

diplomsko delo

Matic Deželak (Author), Aleksandra Pisnik Korda (Mentor)

Abstract

Osnovni namen embalaže je predvsem nositi in varovati, ohraniti vrednost in izdelek zaščititi ter olajšati njegovo uporabo. Diplomsko delo obravnava embalažo blagovne znamke Cockta skozi življenjski cikel. Cilji diplomskega dela so bili proučiti embalažo blagovne znamke Cockta skozi njen življenjski cikel. Diplomsko delo zajema pet poglavij. V uvodnem poglavju je opredeljeno področje problema, opis problema, predstavljeni so cilji, predpostavke in omejitve ter metoda dela. V drugem poglavju se seznanimo s teoretičnimi spoznanji o embalaži, njenim pojmom, kako je sestavljena, katere vrste poznamo in kakšna je njena funkcija. Tretje poglavje smo namenili življenjskemu ciklu izdelka in predstavitvi posameznih stopenj. V četrtem poglavju smo predstavili pojem blagovne znamke, njene kratkoročne in dolgoročne cilje, njeno označevanje, varstvo znamk in vpliv embalaže na uporabnika. V petem, zaključnem poglavju, je bilo predstavljeno podjetje Droga Kolinska d.d. v sklopu katerega smo podrobneje predstavili blagovno znamko Cockta, spreminjanje njene embalaže skozi čas in prodajne rezultate Cockte v opazovanem obdobju.

Keywords

embalaža;izdelki;blagovne znamke;življenjski cikel;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Deželak]
UDC:	658.626
COBISS:	12014876
Views:	1318
Downloads:	247
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂCockta brand packaging through its life-cycle
Secondary abstract:	The primary purpose of the packaging is mainly to carry and protect, to preserve the value of the product, and to facilitate its use. This thesis discusses the packaging of the Cockta trademark throughout its life cycle. The objectives of the thesis were to study the packaging of the Cockta trademark throughout its life cycle. The thesis consists of five chapters. In the introduction, it provides the scope and description of the problem, presents the objectives, hypotheses and limitations, and work method. Chapter two presents theoretical findings on packaging, its appearance, composition, types, and its function. Chapter three is dedicated to the life cycle of the product, and a presentation of individual levels. Chapter four presents the trademark, its short-term and long-term objectives, labelling, trademark protection and influence of the packaging on the user. Chapter five, the final chapter, presents the Droga Kolinska d.d. company together with a detailed presentation of the Cockta trademark, modifications to its packaging over time, and the sales results of Cockta within the reviewed period.
Secondary keywords:	packaging;trademark;Cockta;Droga Kolinska d.d.;product life cycle;thesis;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	52 f.
ID:	8773169