magistrsko delo
Kristjan Pesek (Author), Jernej Belak (Mentor)

Abstract

Magistrska naloga temelji na spoznanjih domačih in tujih avtorjev, ki so se ukvarjali s področji strateškega managementa, razvoja podjetja in uresničevanja strategij. Podjetja se za svoj obstoj in uspeh morajo razvijati. Vse hitrejše spremembe v okolju, zapletenost procesov, pritiski konkurence in problemi obvladovanja podjetja, predstavljajo izzive za podjetja. Da bi se tem izzivom zoperstavili morajo poiskati razvojne priložnosti in opredeliti strategije s katerimi bodo definirali smer razvoja. Tako smo se v prvem delu magistrske naloge osredotočili na teoretično pojasnjevanje vloge in pomena strateškega managementa pri iskanju strateških možnosti in razvoja podjetja, ter opredelili pomen in vrsto strategij. Izhodišče za pojasnjevanje nam je služil MER model integralnega managementa. V nadaljevanju smo predstavili metode za analizo podjetja, analizo okolja in celovito presojo podjetja. Prav tako smo opozorili na pomen uresničevanja strategij in pomen projektov, ki služijo kot pomoč pri uresničitvi. Vloga uspešnega uresničevanja strategij je ključna za razvoj podjetja. Drugi del magistrske naloge je bil aplikativen. Osredotočili smo se na proučevanje in analizo podjetja Štefan Pesek s.p., Popravilo viličarjev. Predstavili smo zgodovino podjetja, analizo poslovanja, določili trenutno razvojno stanje in presodili dinamičnost. Analizirali smo okolje v katerem podjetje deluje in skušali najti razvojne potenciale, ki bi jih podjetje lahko izkoristilo. S tem namenom smo s pomočjo metod sinteze notranjih dejavnikov (IFAS tabela) in analize resursov in/ali zmožnosti podjetja, analizirali podjetje. S pomočjo metod STEEP analize in sinteze zunanjih dejavnikov (EFAS tabela) smo analizirali okolje podjetja. Skupne ugotovitve pa podali s pomočjo SWOT analize in metode za celovito presojo podjetja in okolja (SFAS tabela). Podali smo predloge vizije in politike podjetja, ter predlog razvojnih strategij, kjer smo si pomagali s pomočjo TOWS matrike. Izdelali smo program uresničitve planiranega razvoja za obdobje 2016-2019 in naredili prve identifikacije projektov, za katere menimo so ključni, da bi podjetje uresničilo predlagane strategije.

Keywords

razvoj podjetja;strategija;strateški management;politika podjetja;poslovno okolje;vizija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Pesek]
UDC: 005.412
COBISS: 12112156 Link will open in a new window
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Downloads: 252
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Other data

Secondary language: English
Secondary title: Enterprise development and implementation of selected strategies
Secondary abstract: This Master's thesis is based on the knowledge of domestic and foreign authors who have dealt with the areas of strategic management, the company's development and strategy implementation. Companies must develop in order to exist and suceed. Today's rapid environmental changes, the complexity of the processes, competitive pressures and problems of companies' management present challenges for companies. To withstand such challenges, companies must seek opportunities for development and identify strategies to define the directions of their development. The first part of the master's thesis focuses on the theoretical clarification of the role and importance of strategic management in the search for strategic options and a company's development and it also defines the meaning and range of strategies. The MER Model of integral management is used as the starting point for the thesis, followed by the methods for the analysis of companies, environmental analysis and an overall assessment of the company. We have also pointed out the importance of implementing strategies and the importance of projects that serve as an aid to implementation. Successful implementation of the strategies is crucial to the development of the company. The second part of the thesis is applicative. We focused on the study and analysis of Štefan Pesek's s.p., Forklifts Repair company. We presented the history of the company, its business analysis, determined the current state of development and assessed its dynamics. We have analyzed the environment in which the company operates and searched for a development potential could be used successfully. To accomplish this purpose we analyzed the company, using the methods of synthesis of internal factors (IFAS table) and an analysis of resources and/or the company's abilities. Using STEEP analysis methods and the synthesis of external factors (EFAS table), we analyzed the company's environment. The conclusion is presented through SWOT analysis and methods for a comprehensive assessment of the company and the environment (SFAS table). We have proposed the company's vision and policy as well as strategies for development, with the help of tows matrix. We developed an achievement program of the planned development for the 2016-2019 period and made the first identification of projects, which we believe are key for the company to implement the proposed strategy.
Secondary keywords: company development;strategic management;strategies;strategy implementation;company policy;company and business environment;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 65 str., 9 str. pril.
ID: 8887401