diplomsko delo univerzitetnega študija
Matija Lozančić (Author), Božidar Veljković (Mentor)

Abstract

Diplomski rad osmišljen je s namjerom sažimanja opsežnog teoretskog znanja o turističkoj industriji stečenog za vrijeme studija te njegove primjene na praktičnom primjeru oblikovanja modela integralnog turističkog proizvoda (ITP-a) iz područja kongresnog turizma. U namjeri da postignemo taj cilj, u prvom smo dijelu prezentirali detaljnu razradu postojećih teoretskih znanja o prirodi i komponentama turističkih proizvoda, dok smo u drugom dijelu predstavili pojam iskustvenog turističkog proizvoda i model Piramide iskustva te kratko objasnili glavne odrednice suvremenog kongresnog, odnosno MICE turizma. Na temelju tih teorijskih osnova, u glavnom dijelu diplomskog rada predstavili smo primjer modela iskustvenog proizvoda kongresnog turizma imena „Kongres zelenih gradova“, izdvojili njegove komponente i detaljno ih razradili te na koncu napravili evaluaciju tih komponenti iz vidika elemenata samog proizvoda, kao i iz vidika korisničkih iskustava. Diplomski smo rad zaključili optimističnom vizijom budućnosti te predviđanjem potencijala ovakvog proizvoda kao pokretača novih vjetrova u turističkoj ponudi Karlovca.

Keywords

turistična ponudba;kongresni turizem;izkušnje;integralni turistični proizvod;diplomske naloge;

Data

Language: Croatian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FT - Faculty of Tourism
Publisher: [M. Lozančić]
UDC: 338.48-6:005(497.5Karlovac)(043.2)
COBISS: 2048076883 Link will open in a new window
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Other data

Secondary language: English
Secondary title: Razvoj integralnog turističkog proizvoda u gradu Karlovcu
Secondary abstract: This thesis has been devised with the intention of summarizing the theoretical knowledge about tourism industry acquired during the time of studies, and its application to the practical example of developing an integrated tourism product (ITP) in the congress tourism field. In order to reach this goal, we decided to extensively review existing literature about the tourism product and its components in the first part of the thesis. It was followed by introducing the concept of experience tourism product and its definition, after which we closely examined the Experience pyramid model itself, where we also defined what MICE and congress tourism are. Based on this approach, we developed a model of experience tourism product under the name of „Congress of green cities“, presented its components and evaluted them through product elements and user experiences. The thesis was concluded with the optimistic look into the tourism future of Karlovac.
Secondary keywords: integrated tourism product;experience pyramid;congress tourism;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za turizem
Pages: VII, 61 f.
ID: 8887497