magistrsko delo
Petra Janc (Author), Gregor Polančič (Mentor)

Abstract

Magistrsko delo obravnavna vključevanje podjetij pri uporabi družbenega CRM-sistema. Aktivnost podjetij na družbenih medijih in njihov odnos do potencialnih strank smo raziskali s pomočjo opazovanja. Prav tako smo v nalogi analizirali dejavnike, ki so bistveni, da podjetje pritegne interes morebitnih potencialnih strank in te zadrži dlje časa v krogu svojih sledilcev. Pri tem smo ugotovili, da pogostost objavljanja s strani podjetij ne vpliva na povečanje števila sledilcev. V nasprotju s tem pa imata velik vpliv na sledilce vrsta in format objavljene vsebine. V današnjem času je pomembno, da je podjetje dejavno tudi na družbenih medijih.

Keywords

informatika;družbeni mediji;družbena omrežja;upravljanje odnosov s strankami;CRM;magistrske naloge;podjetja;stranke;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [P. Janc]
UDC: 316.77:004.77(043.2)
COBISS: 19190550 Link will open in a new window
Views: 1242
Downloads: 106
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Other data

Secondary language: English
Secondary title: Incorporating social media into customer relationship management
Secondary abstract: The master thesis describes how active are companies in cooperation with their potential customers and how frequently they attend conversations via social CRM. We have used the observation method, to research the activity of companies on social media and their relationship with potential customers. Furthermore, we have exposed the important factors by which companies attract interest of potential customers and hold them longer in a group of their followers. At this way we found out, that frequency posting does not affect the number of followers. In the opposite, the post type and format have a massive effect on followers. These days it is very important for companies to be active on social media sites.
Secondary keywords: social media;social networks;CRM;customer relationship management;SCRM;social CRM;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Informatika in tehnologije komuniciranja
Pages: VIII, 82 f.
ID: 8887562