Analiza poslovnega okolja in deželnega tveganja Francije

diplomski projekt

Urška Kamenik (Author), Romana Korez-Vide (Mentor)

Abstract

V diplomskem projektu smo raziskovali poslovno okolje Francije. Danes je zaradi posledic globalizacije svet postal majhen, mednarodno poslovanje pa je za večino podjetij ključnega pomena. Pred vstopom na tuj trg se tako podjetja soočijo z vprašanjem, kateri trg izbrati, z namenom, da ne bi ogrozila svojega obstoja, temveč da bi bila uspešna. Na začetku smo se tako seznanili s pojmom in pomenom poznavanja poslovnega okolja tujega trga in njegovimi dimenzijami. Nato smo se seznanili s pojmom deželnega tveganja tujega trga ter kako ga lahko izmerimo. Pri meritvah je osrednja institucija, na katero smo se v diplomskem projektu oprli, mednarodna institucija Euromoney. V drugi polovici diplomskega projekta smo se osredotočili na analizo poslovnega okolja in deželnega tveganja Francije. Z analizo smo poskušali dokazati, da je Francija z vidikov političnega in ekonomskega okolja ter deželnega tveganja privlačen trg za mednarodno trgovanje in investiranje.

Keywords

mednarodno poslovanje;poslovno okolje;deželno tveganje;Francija;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[U. Kamenik]
UDC:	330.3(44)
COBISS:	12113948
Views:	1303
Downloads:	269
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂanalysis of business environment and country risk of France
Secondary abstract:	In our diploma thesis we dealt with the analysis of the business environment of France and its country risk. As a result of globalization the world has nowadays become small and international trade is crucial for most companies. Before entering a foreign market the company faces the question which market to select in order not to jeopardize their existence, but contrary, to be successful. At the beginning of our thesis we familiarized with the term and the meaning of the business environment in foreign markets and its dimensions. Further on, we got acquainted with the term country risk. More specifically with its meaning and how it can be measured. In our thesis we choose Euromoney as the central institution that performs such measurements. In the second half of the diploma project we focused on the analysis of the business environment in France and the analysis of its country risk. Through the analysis we have tried to prove that France can be, from the political and economic aspect and from its country risk, an attractive market for international trade and investment.
Secondary keywords:	Business environment;country risk;international business;France;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 37 str.
ID:	8887651