delo diplomskega projekta
Tanja Perko (Author), Tjaša Štrukelj (Mentor)

Abstract

V tem delu diplomskega projekta smo preučevali planiranje podjetja s poudarkom na ravni politike podjetja. Podjetje mora za uspešno poslovanje imeti opredeljeno politiko podjetja, iz katere lahko razberemo ali ocenimo odsev interesov ključnih udeležencev podjetja. Politika podjetja temelji na viziji in zajema poslanstvo, smotre in temeljne cilje. Podjetje, ki smo ga obravnavali, je turistična agencija Galileo 3000 d.o.o. Predstavili smo njihovo že obstoječo vizijo in politiko podjetja ter splošne, temeljno in poslovne strategije. Predstavili smo tudi interesne potenciale udeležencev podjetja Galileo 3000 d.o.o. Razvoj tega podjetja na ravni politike podjetja smo planirali tako, da smo proučevali vrednote ključnih udeležencev obravnavanega podjetja, na podlagi preučevanj podjetja določili prednosti in slabosti ter na podlagi preučevanj okolja določili tudi možnosti in nevarnosti za to podjetje. V nadaljnjem delu smo izhajali iz teh, že omenjenih, izidov raziskovalno-prognostičnih procesov in za podjetje Galileo 3000 d.o.o. zapisali predlagano politiko podjetja, ki bi bila po našem mnenju primerna za obravnavano podjetje. Zapisali smo tudi vodila o poslanstvu in smotrih kot možno in predlagano izrazno obliko politike podjetja Galileo 3000 d.o.o.

Keywords

politika podjetja;planiranje razvoja;razvoj podjetja;vrednote;turizem;turistične agencije;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [T. Perko]
UDC: 005.412:338.48
COBISS: 12103708 Link will open in a new window
Views: 1057
Downloads: 115
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Other data

Secondary language: English
Secondary title: Planning the development of tourist agency Galileo 3000 d.o.o. with an emphasis on the enterprise policy level
Secondary abstract: In this diploma project we studied the planning of the enterprise with an emphasis on enterprise policy level. The enterprise must have a defined enterprise policy to be successful and the reflection of the interests of key participants of the enterprise can be seen or evaluated the enterprise policy. Enterprise policy is based on vision and it includes mission, aims and fundamental goals. The enterprise which we studied is a tourist agency Galileo 3000 d.o.o. We presented their already existing vision and enterprise policy and the general, fundamental and business strategies. We also presented the interest potentials of participants of the enterprise Galileo 3000 d.o.o. The development of this enterprise on the enterprise policy level was planned by studying the values of the key participants of the enterprise, we determined the strengths and weaknesses on the basis of the enterprise study and on the basis of studying the environment also determined the opportunities and threats for this enterprise. In further work we proceeded from those already mentioned results of research-forecasting processes and wrote the suggested enterprise policy that is, in our opinion, appropriate for the company. We also wrote the mission and aims leads as a possible and suggested form of expression of the enterprise policy of the enterprise Galileo 3000 d.o.o.
Secondary keywords: Enterprise Policy;Planning Development;Values;Strengths and Weaknesses;Opportunities and Threats.;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 48 str.
ID: 8887672