ǂThe ǂimpact of market knowledge and institutional incentives on the internationalization of small and medium-sized enterprises in Slovenia

masterʼs thesis

Nuša Basle (Author), Romana Korez-Vide (Mentor), Polona Tominc (Co-mentor)

Abstract

The internationalization of firms is an important part of globalization. Firms are looking for their opportunities in foreign markets. For this reason, they need to have specific market knowledge. They can create it themselves by primary market research and/or gain it from available secondary sources. Companies need to be aware that market knowledge is crucial for the internationalization process. Small and medium-sized enterprises (SMEs) are the most valuable part of both European and Slovenian economy. SMEs substantially contribute to economic growth and job creation and are considered the present and future backbone of the European and Slovenian economy. Because of the importance of SMEs, various programs and mechanisms for SMEs support were developed at the level of the European Union (EU) and Slovenia. These constitute Institutional Support and contain, among other things, financial and non-financial mechanisms to support the internationalization of SMEs.

Keywords

globalizacija;internacionalizacija;podjetništvo;tuji trgi;mednarodno trženje;mala podjetja;srednja podjetja;

Data

Language:	English
Year of publishing:	2015
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[N. Basle]
UDC:	339.944
COBISS:	12154140
Views:	1464
Downloads:	178
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Vpliv tržnega znanja in institucionalnih spodbud na internacionalizacijo malih in srednje velikih podjetij v Sloveniji
Secondary abstract:	Internacionalizacija podjetij je pomemben del globalizacije. Podjetja iščejo svoje priložnosti na tujih trgih, za kar potrebujejo določeno tržno znanje. Tega lahko ustvarijo sama s primarnimi tržnimi raziskavami in/ali ga pridobijo iz obstoječih sekundarnih virov. Podjetja morajo vedeti, da je tržno znanje ključno za proces internacionalizacije. Mala in srednje velika podjetja (MSP) so najbolj dragocen del evropskega in slovenskega gospodarstva. MSP znatno pripomorejo k ekonomski rasti in k ustvarjanju delovnih mest, zato veljajo za hrbtenico evropskega in slovenskega gospodarstva. Zaradi pomembnosti MSP so v Evropski uniji (EU) in v Sloveniji izoblikovali različne programe in mehanizme za podporo MSP. Le-ti tvorijo institucionalno podporo, ki med drugim vsebuje finančne in nefinančne mehanizme za podporo internacionalizaciji MSP.
Secondary keywords:	internacionalizacija;mala in srednje-velika podjetja (MSP);podjetništvo;tržno znanje;institucionalna podpora;Slovenija;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 118 str.
ID:	8992956