Izzivi in trendi v destinacijskem managementu

diplomsko delo univerzitetnega študija

Željka Balja (Author), Marko Koščak (Mentor)

Abstract

Diplomsko delo je razdeljeno v dva smiselna sklopa, prvi je teoretični drugi pa raziskovalni. V prvem delu smo opisali osnove destinacijskega managementa in družinskega turizma, analizirali stanje, razvojna načela in operativne strategije hrvaškega turizma, ter podali kritičen pogled in predloge z vidika družinskega turizma in razvoja novih produktov, vezanih za družinski turizem. V nadaljevanju smo se lotili SWOT analize, s katero smo hoteli prikazati prednosti, slabosti, priložnosti in nevarnosti družinskega turizma za področje Hrvaške. Ankete smo se lotili na način, da smo ista vprašanja postavljali staršem in otrokom ter na ta način skušali ugotoviti razlike v razmišljanju. Rezultate ankete smo analizirali in grafično prikazali. Na koncu diplomskega dela smo še podali smernice za razvoj družinskega turizma na Hrvaškem, na osnovi štirih stebrov trajnostnega razvoja, prioritet in ukrepov, ter prikazali hotel, namenjen družinam, kot primer dobre prakse nastanitve in dodatne ponudbe.

Keywords

družinski turizem;destinacijski management;trajnostni razvoj;turistična ponudba;Hrvaška;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[Ž. Balja]
UDC:	005:338.48-2-055.5/.7(497.5)(043.2)
COBISS:	2048088659
Views:	1725
Downloads:	366
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Challenges and trends in destination management
Secondary abstract:	The diploma thesis consists of two parts: the first one is theoretical and the second one is research. The first part introduces bases of destination management and family tourism, analyses the situation, development principles and operational strategies of Croatian tourism, as well as presents a critical view and suggestions in the light of family tourism and development of new products connected with this type of tourism. The SWOT analysis presents strengths, weaknesses, opportunities and threats of Croatian family tourism. The same questions were asked parents and children in order to find out their differences in thinking. The results of the research have been analysed and presented in graphs. The final part of the thesis gives guidelines for the development of Croatian family tourism, based on four elements of sustainable development, priorities and measures, and presents a hotel, meant for families, as a good example of good practice in terms of accomodation and extra offer.
Secondary keywords:	family tourism;destination management;sustainable development;tourist offer;tourists;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za turizem
Pages:	VIII, 78, VIII f.
ID:	9054357