magistrsko delo
Mojca Mačkovšek (Author), Urša Golob (Mentor)

Abstract

Razumevanje in odnos potrošnikov do hibridnih sporočil

Keywords

hibridna sporočila;procesiranje informacij;kredibilnost;Potrošniki;Oglaševanje;Informacije;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Mačkovšek]
UDC: 366:659.1(043.3)
COBISS: 33491037 Link will open in a new window
Views: 886
Downloads: 187
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Consumers;Advertising;Information;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 146 str.
ID: 9056621