diplomsko delo
Karin Jerala (Author), Miro Kline (Mentor)

Abstract

Osebnost tržne znamke in čustvena navezanost potrošnika na njo

Keywords

Blagovne znamke;Sebstvo;Potrošniki;Osebnost;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Jerala]
UDC: 659.126:159.9(043.2)
COBISS: 33483869 Link will open in a new window
Views: 466
Downloads: 97
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Trademarks;Self;Consumers;Personality;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 37 str.
ID: 9056648