Dejavniki uspešnosti oskrbovalne verige v poslovnem sistemu Zara

diplomsko delo univerzitetnega študijskega programa

Ida Alukić (Author), Zlatko Nedelko (Mentor)

Abstract

Management oskrbovalne verige in dejavniki uspešnosti oskrbovalne verige so v literaturi in poslovni praksi še vedno slabo poznani, hkrati pa je njihov vpliv na uspešnost oskrbovalne verige slabo raziskan. Dandanes poznavanje ključnih dejavnikov uspešnosti oskrbovalne verige in predvsem njihov uspešen management, predstavlja eno izmed najpomembnejših orodij za doseganje konkurenčne prednosti podjetja v okviru njegovega delovanja v oskrbovalnih verigah. Diplomska naloga obravnava podjetje Zara, katerega cilj je ohraniti konkurenčno prednost in dobiček. V nalogi so opredeljeni pojem oskrbovalna veriga, njeni cilji in dejavniki oskrbovalne verige v poslovnem sistemu Zara, podrobno je predstavljeno podjetje in oskrbovalna veriga podjetja Zara ter njeni dejavniki oskrbovalne verige. Osrednji prispevek diplomskega dela je identifikacija ter opredelitev vloge in pomena posameznih ključnih dejavnikov uspešnosti oskrbovalne verige na delovanje oskrbovalne verige poslovnega sistema Zara. Na koncu so podane tudi rešitve oziroma predlogi, ki bi lahko imeli vpliv k boljšemu poslovanju podjetja ter možnost uporabe spoznanj v širši poslovni praksi.

Keywords

logistika;upravljanje oskrbovalne verige;konkurenčna prednost;dobiček;optimizacija;trgovsko podjetje;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FL - Faculty of Logistics
Publisher:	[I. Alukić]
UDC:	658.7
COBISS:	512805949
Views:	1734
Downloads:	376
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Drivers of effectiveness in the supply chain of business system Zara
Secondary abstract:	Supply chain management and efficiency factors are still relatively unknown in the literature and business practice. Moreover, their influence on supply chain efficiency is still not researched well enough. Familiarity with the key efficiency factors of the supply chain and the effective management of those factors is nowadays very important, because it represents one of the most important way for achieving the company's competitive advantages in the supply chain framework. This thesis is concerned with the company Zara, the aim of which is to maintain both the competitive advantage and the profit. The thesis provides the following: definition of the supply chain; the aims of the thesis and the supply chain factors in Zara’s business system; a detailed presentation of the company and its supply chain factors. The main idea of the thesis is the identification and definition of the influence that the individual key factors of the supply chain efficiency have on the activity of the supply chain of Zara’s business system. The thesis ends with some proposed solutions and suggestions that could have an influence on the company's business operation, and hence the possibility to use the findings in the business practices itsel.
Secondary keywords:	logistics;supply chain management;competitive advantage;profit;optimization;business company;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za logistiko
Pages:	VII, 51 str., [1] str. pril.
ID:	9124042