zaključna strokovna naloga visoke poslovne šole
Marija Pajk (Author), Alenka Slavec (Mentor)

Abstract

Etičnost oglaševanja in spolni stereotipi v televizijskih oglasih na treh najbolj gledanih slovenskih televizijskih postajah

Keywords

trženje;oglaševanje;etika;spol;televizija;oglas;komparacije;zakonodaja;

Data

Language: Slovenian
Year of publishing:
Source: V Ljubljani
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Pajk]
UDC: 339.13
COBISS: 22607846 Link will open in a new window
Views: 980
Downloads: 160
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;advertising;ethics;sex;television;advertisement;comparisons;legislation;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
ID: 9124891
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