magistrsko delo
Nina Rus (Author), Jaka Lindič (Mentor)

Abstract

Analiza spletnega nakupnega procesa v primeru luksuznih dobrin

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;informacijska tehnologija;Internet;tržne razisakve;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Rus]
UDC: 339.138
COBISS: 22764774 Link will open in a new window
Views: 889
Downloads: 167
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Other data

Secondary language: Unknown
Secondary title: ǂAn ǂanalysis of online purchasing process in the case of luxury goods
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;information technology;Internet;tržne razisakve;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 61, 10 str.
ID: 9124987