primer trga telekomunikacij in smučarske opreme
Lea Norčič (Author), Jaš Korsič (Author), Tomaž Kolar (Mentor)

Abstract

Analiza razlik v nakupnem vedenju med generacijami porabnikov

Keywords

trženje;vedenje potrošnikov;segmentacija;proizvodi;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Norčič
UDC: 339.138
COBISS: 22776550 Link will open in a new window
Views: 604
Downloads: 145
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Other data

Secondary language: Unknown
Secondary title: ǂAn ǂanalysis of the differences in customer behaviour between generations: a case study of the telecommunications and ski equipment market
Secondary keywords: marketing;consumer behaviour;segmentation;products;purchasing;decision making;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: V, 137, 11 str.
ID: 9124998
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