magistrsko delo
Jan Jerina (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga glasbe v nakupnem procesu pri mladih

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;mladina;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Jerina]
UDC: 339.138
COBISS: 22912998 Link will open in a new window
Views: 656
Downloads: 152
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂrole of music in the purchasing process of young people
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;youth;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 76, 27 str.
ID: 9125099