študije primerov
Abstract
Definiranje samozaložništva je precej težavno, zagotovo pa gre pri tem za način izdajanja knjig, pri katerem avtor tega ne stori pod okriljem založbe, temveč knjigo izda sam. Pojav vsaj v anglosaških deželah doživlja razmah, medtem ko so podatki NUK-a pokazali, da slovensko samozaložništvo v zadnjih letih ni doživelo večjih sprememb. Avtorica pričujočega dela je s pomočjo študij primerov v kombinaciji z intervjuji in opazovanjem z udeležbo ugotovila, da je tako slovenskim kot tujim relativno uspešnim samozaložniškim avtorjem skupen zelo močan spletni marketing. Za stagnacijo pojava v Sloveniji je mogoče kriviti tudi slabo razvitost trga z elektronskimi knjigami in slabe pogoje za prodajo v knjigarnah.
Keywords
založništvo;knjigotrštvo;Slovenija;trženje;samozaložništvo;samozaložniške platforme;knjige;produkcija;marketing;CD-ROM;magistrske naloge;
Data
Language: |
Slovenian |
Year of publishing: |
2015 |
Typology: |
2.09 - Master's Thesis |
Organization: |
UL FF - Faculty of Arts |
Publisher: |
[S. Štrubelj] |
UDC: |
655.418.3:004.7(043.2) |
COBISS: |
282128128
|
Views: |
1380 |
Downloads: |
738 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary abstract: |
Definition of Self-Publishing is quite a problem, but for sure it is a way of book publishing, in which author publishes his own book alone, rather than with a traditional publisher. The phenomenon is experiencing extraordinary growth in Anglo-Saxon world, whereas the data of Slovenian national library shows that Slovenian Self-Publishing has not experienced any noticeable changes. The author of this work has executed more case studies, interviews and participant observation, and therefore she found out, that relatively successful cases in Slovenia and around the world have one thing in common: strong internet marketing. Poorly developed e-book market along with unfavourable conditions of book store sales could be the reason for obvious stagnation of Slovenian Self-Publishing. |
Type (COBISS): |
Master's thesis/paper |
Thesis comment: |
Univ. v Ljubljani, Filozofska fak., Oddelek za bibliotekarstvo, informacijsko znanost in knjigarstvo |
Pages: |
76 f. |
ID: |
9126702 |