študije primerov
Sabina Štrubelj (Author), Miha Kovač (Mentor)

Abstract

Definiranje samozaložništva je precej težavno, zagotovo pa gre pri tem za način izdajanja knjig, pri katerem avtor tega ne stori pod okriljem založbe, temveč knjigo izda sam. Pojav vsaj v anglosaških deželah doživlja razmah, medtem ko so podatki NUK-a pokazali, da slovensko samozaložništvo v zadnjih letih ni doživelo večjih sprememb. Avtorica pričujočega dela je s pomočjo študij primerov v kombinaciji z intervjuji in opazovanjem z udeležbo ugotovila, da je tako slovenskim kot tujim relativno uspešnim samozaložniškim avtorjem skupen zelo močan spletni marketing. Za stagnacijo pojava v Sloveniji je mogoče kriviti tudi slabo razvitost trga z elektronskimi knjigami in slabe pogoje za prodajo v knjigarnah.

Keywords

založništvo;knjigotrštvo;Slovenija;trženje;samozaložništvo;samozaložniške platforme;knjige;produkcija;marketing;CD-ROM;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FF - Faculty of Arts
Publisher: [S. Štrubelj]
UDC: 655.418.3:004.7(043.2)
COBISS: 282128128 Link will open in a new window
Views: 1380
Downloads: 738
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Other data

Secondary language: English
Secondary abstract: Definition of Self-Publishing is quite a problem, but for sure it is a way of book publishing, in which author publishes his own book alone, rather than with a traditional publisher. The phenomenon is experiencing extraordinary growth in Anglo-Saxon world, whereas the data of Slovenian national library shows that Slovenian Self-Publishing has not experienced any noticeable changes. The author of this work has executed more case studies, interviews and participant observation, and therefore she found out, that relatively successful cases in Slovenia and around the world have one thing in common: strong internet marketing. Poorly developed e-book market along with unfavourable conditions of book store sales could be the reason for obvious stagnation of Slovenian Self-Publishing.
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Filozofska fak., Oddelek za bibliotekarstvo, informacijsko znanost in knjigarstvo
Pages: 76 f.
ID: 9126702