Uvajanje družbeno odgovornih podjetniških praks na primeru banke

diplomsko delo

Nuša Kanižaj Kokol (Author), Barbara Bradač Hojnik (Mentor)

Abstract

Diplomsko delo obravnava raziskovanje družbene odgovornosti podjetij na primeru Banke, ki že ima vzpostavljene podlage za vpeljavo novih družbeno odgovornih podjetniških aktivnosti. Banke, ki bodo pri svojem poslovanju zanemarile skrb za potrebe in pričakovanja deležnikov iz skupnosti v kateri delujejo, v 21. stoletju ne bodo konkurenčne. Zahteve družbe po prevzemanju odgovornosti in preglednosti, tako v javnem kot v zasebnem sektorju so postale ogromne. Zato predlagan strateški načrt Banki, podprt z ustrezno komunikacijsko strategijo, deluje kot podpora za doseganje trajnostno naravnanih strateških ciljev Banke. Hkrati pa se bo povečal tudi ugled Banke v družbi. Z novim načrtom za razvoj aktivnosti na področju družbene odgovornosti Banka lahko poseže po glavni Nagradi družbeno odgovornih podjetniških praks, ki je tudi eden izmed glavnih ciljev diplomske naloge. O tem, da so investiranja v aktivnosti, obarvane z družbeno odgovorno noto, donosna, pa dokazujejo izsledki iz medijske analize.

Keywords

podjetništvo;podjetje;družbena odgovornost;družbeno odgovorno podjetništvo;banke;uvajanje;analiza vpliva;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[N. Kanižaj Kokol]
UDC:	005.35(043.2)
COBISS:	12300572
Views:	1090
Downloads:	121
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary title:	Introduction in socially responsible entrepreneurship practices in the case of the bank
Secondary abstract:	The purpose of the thesis is to explore corporate social responsibility (CSR) in the case of the Bank, which has already established a basis for the introduction of new social responsible activities. Banks, which will neglect taking care of needs and expectations of stakeholders from the community in which they operate, will not be competitive in the 21st century. The requirements of the company to take responsibility and transparency in both the public and private sectors have become enormous. Therefore the proposed strategic plan, supported by adequate communication strategy, is acting as a support to achieve the sustainable goals of the Bank. At the same time the Bank will enhance its reputation. On the basis of the new developement plan, the Bank can aim to winn the first European CSR Award Scheme in Slovenia, which is one of the main objectives of the thesis. In the second part the results of media analysis are demonstrated; investment in social and environmental problems are profitable for all stakeholders.
Secondary keywords:	Corporate Social Responsibility;European CSR Award Scheme in Slovenia;Action plan;Media analysis;Horus;UniCredit Banka Slovenia d.d.;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 56 str.
ID:	9128239