Povezovanje logov, logotipov in sloganov v zaščitnih grafičnih znakih

diplomsko delo

Maja Ambrožič (Author), Jurij Selan (Mentor), Beatriz Tomšič-Čerkez (Co-mentor)

Abstract

Ne glede na velikost organizacije, letni plačilni promet, organizacijsko strukturo, organizacijsko kulturo, naprave v lasti organizacije, poslovne prostore, organizacijsko klimo, organizacijsko strategijo, poslanstvo, vizijo, število zaposlenih itd v očeh javnosti vedno šteje oziroma organizacijo popolno predstavlja njena celostna grafična podoba. Celostna grafična podoba je identiteta organizacije, ki vključuje vso zgoraj našteto vsebino, ki jo mora grafični oblikovalec povezati v zaščitni grafični znak z naslednjimi elementi: slogan, logo in logotip. Grafična podoba organizacije je najbolj neposreden stik z javnostjo oziroma z okoljem, v katerem organizacija deluje. Organizacije se za namene prepoznavnosti in oglaševanja poslužujejo različnih sloganov, vendar večinoma uporabljajo zgolj enega, ki organizacijo spremlja skozi leta, desetletja in tako postane njen zaščitni znak. Temu primerno lahko vešči grafični oblikovalec, s pomočjo povezovanja grafičnih elementov, iz slogana ustvari in oblikuje logotip oziroma zaščitni grafični znak.

Keywords

slogan;povezovanje;celostna grafična podoba;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UL PEF - Faculty of Education
Publisher:	[M. Ambrožič]
UDC:	766:655.245(043.2)
COBISS:	10947657
Views:	904
Downloads:	237
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Connecting icons, logos and slogans in graphic trademarks
Secondary abstract:	In the public eye the organization is always considered or fully represented by its corporate identity that includes the size of the organization, annual payments, organizational structure, organizational culture, systems owned by the organization, premises, organizational culture, organizational strategy, mission, vision, number of employees etc. Graphic designer when designing graphic trademark by connecting graphic elements (logo, slogan and icon) must take in to consideration all abovementioned content that represents the identity of the organization. The graphic trademark is the most direct contact with the public or with the environment where the organization is present. Organizations use various slogans for the purposes of recognition and advertising, nevertheless only one is used over the years, decades and becomes organizations’ trademark. Skilled graphic designer can adequately create and design the logo or graphic trademark from a slogan with connecting graphic elements.
Secondary keywords:	art;graphic arts;umetnost;grafika;
File type:	application/pdf
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. Ljubljana, Pedagoška fak., Likovna pedagogika
Pages:	32 str.
ID:	9130428