Program zvestobe Renegate

diplomsko delo

Peter Jan (Author), Damjan Zazula (Mentor), Amor Chowdhury (Co-mentor), Boris Cigale (Co-mentor)

Abstract

V zadnjih dveh desetletjih so zvestobni programi postali izjemno priljubljeni, tako da so dandanes vseprisotni. Predstavljajo enega od ključnih pristopov k upravljanju odnosov s strankami v podjetjih. Obstaja veliko različnih tipov in implementacij programov zvestobe, vsem pa je skupno, da želijo ustvariti dolgoročne in dobičkonosne odnose s strankami. Diplomsko delo opisuje transakcijski sistem Margento, ki se od podobnih rešitev razlikuje po razširljivosti in uporabljeni tehnologiji. Njegova prednost je, da kot identifikacijsko sredstvo uporablja mobilni telefon, sistem pa tudi omogoča, da smo z eno številko mobilnega telefona hkrati člani večih različic bonusnih programov. Glavni cilj diplomskega dela je bil posvečen nadgradnji sistema Margento z bonusnim programom Renegate. Zasnovali in izdelali smo aplikacijo, ki teče v računalniški gruči, kar zagotavlja večjo zanesljivost in hitrejše odzivne čase. Uporabili smo standardna programska orodja, kot so Microsoftov operacijski sistem, strežnik SQL s podatkovno bazo in programski jezik C++. Statistični pregled delovanja tega sistema v produkciji pri eni od strank v letu 2015 kaže, da je pritegnil več sto tisoč uporabnikov in da se tudi ob največjih obremenitvah transakcije izvedejo prej kot v eni sekundi.

Keywords

bonusni program;Renegate;program zvestobe;Margento;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	P. Jan
UDC:	004.4'24(043.2)
COBISS:	19488278
Views:	948
Downloads:	77
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	RENEGATE LOYALTY PROGRAM
Secondary abstract:	In last two decades bonus loyalty programs became very popular and are now present world-wide. They present one of the key approaches to manage customer relation to companies. There are many types and implementations of loyalty programs that have a common goal to achieve long-term and profitable relations to their clients. This diploma thesis describes transaction system Margento, which differs from others with its scalability and technology. It advantageously uses a mobile telephone as identification tool which can support various bonus programs at same time. The main focus of the thesis is an upgrade of the Margento system with loyatly program Renegate. We designed and created application that runs in a cluster for bigger reliability and faster response time. Standard program tools, such as Microsoft operating system, SQL server with database and programming language C++ were used. Statistical analysis of this system on one client in 2015 shows it attracted hundreds of thousand users and even in times of highest load transactions were processed in less than a second.
Secondary keywords:	bonus lojalty program;Renegate;loyalty program;Margento;skin colour;algorithm Viola-Jones;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Računalništvo in informatika
Pages:	X, 67 f.
ID:	9131021