Povezanost med družbeno odgovornostjo in marketingom v podjetju Perutnina Ptuj d.d.

diplomsko delo

Mojca Galič (Author), Matjaž Iršič (Mentor)

Abstract

Zaradi spremenjenega, razširjenega načina razmišljanja ljudi, predvsem podjetnikov,DOP danes vse bolj pridobiva na veljavi. Pravilen odnos do različnih skupin deležnikov je ključ do ugleda podjetja.

Keywords

družbena odgovornost;marketing;ugled podjetja;deležniki;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Galič]
UDC:	005.35:339.138(043.2)
COBISS:	12302364
Views:	729
Downloads:	122
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂconnection between corporate social responsibility and marketing in enterprise Perutnina Ptuj d.d.
Secondary abstract:	Because of changed, extended way of people's, mainly businessman's way of thinking, CSR gets more and more attention. The right relation to the different stakeholder groups is the key to company's reputation.
Secondary keywords:	social responsible company;stakeholders;marketing;Perutnina Ptuj;company's reputation;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 45 str.
ID:	9133245