Projekt prenosa prodaje elektronskih storitev na nova prodajna mesta

diplomsko delo

Darija Šeško (Author), Igor Vrečko (Mentor)

Abstract

V Sloveniji na področju maloprodaje velja huda konkurenca. Podjetja iščejo načine za čim večjo diverzifikacijo s ciljem pritegniti širši portfelj kupcev, si zagotoviti njihovo lojalnost in posledično povečati prodajo. Razmere na trgu spodbujajo podjetja, da se odločajo za skupna sodelovanja, s čimer si ustvarjajo konkurenčno prednost ter širšo prepoznavnost. Poslovno sodelovanje dveh podjetij, kjer vsako od njiju prispeva svoja predhodno pridobljena znanja in izkušnje, je lahko dobra osnova za uspešno izveden skupni projekt. Prva faza skupnega projekta dveh podjetij, uvedba elektronskih storitev, je že realizirana na šestdesetih prodajnih mestih, vendar nekatera od njih ne dosegajo planiranih prodajnih rezultatov. Tema diplomskega dela je druga faza projekta – prenos prodaje elektronskih storitev na nova prodajna mesta. Na podlagi kriterijev je bila sprejeta odločitev o izvedbi selitve celotne opreme s slabše profitnih prodajnih mest na nova. Za to fazo je bil opredeljen zagonski elaborat. V teoretičnem delu so povzeta spoznanja in stališča različnih avtorjev na področju projektnega managementa in elektronskih storitev.

Keywords

projekti;projektni management;planiranje projektov;elektronske storitve;prodaja;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[D. Šeško]
UDC:	005.8(043.2)
COBISS:	12434972
Views:	625
Downloads:	71
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Transfer of electronic services on the new sales outlets
Secondary abstract:	The retail sector in Slovenia is extremely competitive. Companies are trying to increase their diversification in order to attract a wider portfolio of buyers and ensure their loyalty, thereby boosting sales. The situation in the market is driving companies to undertake joint ventures to create their competitive advantage and enhance their visibility. Business cooperation between two companies who both contribute their own knowledge experience can be a solid basis for a successful joint project. The first phase of the joint project, in this case the introduction of electronic services, has already been implemented in sixty sales outlets. However, not all of them have attained the envisaged sales results. The topic of the thesis focuses on the second phase of the project – the transfer of electronic services to new sales outlets. Based on certain criteria a decision was made to move all the equipment from less profitable sales outlets to the new ones. A start-up proposal was devised for this phase. The theoretical part of the thesis touches on the findings and viewpoints of various authors in the field of project management and electronic services.
Secondary keywords:	project;project management;project planning;electronic services;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 34 str.
ID:	9134105