Oblikovanje programa športnih priprav v Sloveniji po sistemu "vse iz ene roke"

diplomsko delo

Tanja Ciglar (Author), Sonja Sibila Lebe (Mentor)

Abstract

V uvodnem (teoretičnem) delu diplomske naloge smo predstavili športni turizem ter povezanost športa in turizma, vrste športnega turizma in namen športnih priprav, opisali strategijo razvoja slovenskega turizma ter trženja športnega turizma in športnih priprav. V praktičnem okviru diplomske naloge smo s pomočjo strukturiranih intervjujev potencialnih gostov, oblikovali predlog ponudbe programa športnih priprav v Sloveniji po sistemu »vse iz ene roke« za ciljno skupino rokometašev z Bližnjega vzhoda. Z metodo SWOT, smo analizirali privlačnosti Slovenije kot športno-turistične destinacije za segment športnih priprav rokometašev. V sklepnem delu smo potrdili zastavljeno hipotezo, da ima Slovenija velik potencial, da privabi v goste rokometne ekipe z Bližnjega vzhoda na športne priprave.

Keywords

turizem;športni turizem;šport;športniki;priprave;športne priprave;rokomet;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Ciglar]
UDC:	338.48:796.322(043.2)
COBISS:	12557852
Views:	877
Downloads:	166
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Training camp program design in Slovenia, following the "one stop shop" system
Secondary abstract:	In the opening (theoretical) part of this thesis, we introduced sports tourism and correlations between sport and tourism, types of sports tourism and purpose of training camps. We described strategy of Slovene tourism development and marketing of sports tourism and training camps. In the practical part of thesis, we conducted structured interviews with potential guests and proposed a training camp program design in Slovenia, following the »one stop shop« system for the handball teams segment from the Middle East. We used SWOT method to analyze attractiveness of Slovenia as sports-touristic destination for handball training camps. In conclusion we were able to confirm our hypothesis that Slovenia has great potential to attract handball teams from the Middle East to travel here for training camps.
Secondary keywords:	sports tourism;training camps;Slovenia as a destination for training camps;training camp program;Middle East handball players;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 39 str., 3 str. pril.
ID:	9134504