Marketinško komuniciranje v podjetju Gorenje Commerce d.o.o.

diplomsko delo

Mateja Štefančič (Author), Bruno Završnik (Mentor)

Abstract

Komuniciranje je aktivnost, ki se ji je nemogoče izogniti v vsakdanjem življenju. Pomembna je za obstoj tako posameznika kot organizacije. Skozi nalogo bomo spoznali marketinško komuniciranje in uporabo orodij komuniciranja v podjetju Gorenje Commerce d. o. o. Diplomsko delo je razdeljeno na teoretični in praktični del. V teoretičnem delu bomo predstavili osnove marketinškega komuniciranja in korake za oblikovanje učinkovitih komunikacij. Podrobneje se bomo lotili promocijskega spleta in opisa posameznih orodij komuniciranja. V praktičnem delu bomo spoznali prodajno poslovno enoto Gorenje Commerce d. o. o., podrobneje pa nas bo zanimalo, kako se podjetje predstavlja trgu skozi prvine marketinškega spleta. Opisali bomo oglaševanje, pospeševanje prodaje, osebno prodajo in odnose z javnostmi na osnovi obravnavanega podjetja. Kako se trg odziva na aktivnosti podjetja, bomo poizkušali ugotoviti s pomočjo anketnega vprašalnika, ki smo ga izvedli.

Keywords

komuniciranje;poslovno komuniciranje;marketinško komuniciranje;oglaševanje;promocija;promocijski splet;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M.Štefančič]
UDC:	659.1/.3(043.2)
COBISS:	12306460
Views:	1108
Downloads:	150
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Marketing communication in Gorenje Commerce d.o.o.
Secondary abstract:	Communication is an activity which is impossible to avoid in our everyday lives. It is important for the existence of both individuals and organizations. Throughout the thesis, we will learn more about marketing communication and use of communication tools in the company Gorenje Commerce d.o.o. The thesis is divided into theoretical and practical part. In the theoretical part we intend to present the basics of marketing communication and steps for developing effective communication. We will address promotional mix and describe individual communication tools. In the practical part we shall learn about the sales business unit Gorenje Commerce d.o.o., and we shall be interested in how the company presents itself on the market through the elements of the marketing mix. We will describe the advertising, sales promotion, personal selling and public relations on the basis of the presented company. We will try to determine how the market reacts to the activity of the company, with the use of a questionnaire.
Secondary keywords:	marketing communication;promotional mix;advertising;Gorenje;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 49 str., 4 str. pril.
ID:	9134692