magistrsko delo
Martina Kušnik (Author), Matjaž Mulej (Mentor), Samo Bobek (Co-mentor)

Abstract

Podjetja pri svojem poslovanju ne upoštevajo več le ekonomskih vidikov poslovanja, temveč tudi okoljske in socialne, saj okolje v vedno večji meri to od njih zahteva. Družbeno odgovornost podjetij zahtevajo potrošniki, ki so vse bolj osveščeni, podjetja opozarjajo na njihovo vlogo v okolju in opominjajo, da je nujno družbeno odgovorno ravnanje. Od podjetij okolje zahteva, da proizvajajo varne in okolju prijazne izdelke; s sodobno tehnologijo, postopki in materiali želijo zmanjšati negativen vpliv proizvodnje na okolje, delujejo družbeno odgovorno do zaposlenih, ter se aktivno vključujejo v lokalno skupnost s podporo različnim organizacijam, društvom ter tako prispevajo pomemben del k razvoju okolja, v katerem delujejo. Trendi in spremembe silijo podjetja, da se prilagodijo in inovirajo način poslovanja, saj jih ljudje kot ekonomski subjekti vidijo kot del okolja, v katerem lahko bistveno pripomorejo k materialnemu blagostanju družbe in dobremu življenju ljudi, kar je težje doseči brez družbene odgovornosti. Družbena odgovornost podjetja postaja vse bolj aktualna tema, ki pride do izraza sploh v zaostrenih pogojih poslovanja, ki jih je prinesla zadnja gospodarska kriza, po letu 2008. Večina podjetij je bila prisiljenih v zniževanje stroškov poslovanja na minimum, s tem pa tudi sredstva, namenjena družbeno odgovornemu ravnanju. V nalogi smo se osredotočili na družbeno odgovorno poslovanje spletnih trgovin. Zanimalo nas je, ali spletne trgovine v Sloveniji poznajo družbeno odgovorno ravnanje, ali menijo, da delujejo družbeno odgovorno, ali ob takšnem ravnanju nastajajo stroški, in to, kako po njihovem mnenju družbeno odgovorno ravnanje vpliva na poslovanje podjetja. Rezultati naše raziskave so pokazali, da slovenske spletne trgovine smatrajo za družbeno odgovorno ravnanje predvsem skrb za zadovoljstvo do zaposlenih in etično ravnanje. Ugotovili smo, da skoraj polovica vprašanih meni, da delujejo družbeno odgovorno. Slovenske spletne trgovine na osnovi naše raziskave podpirajo družbeno odgovorno ravnanje predvsem s sodelovanjem pri humanitarnih akcijah, vendar opažamo, da so takšne akcije premalo medijsko podprte (tudi s strani podjetij samih). Podjetja menijo, da družbeno odgovorno ravnanje pozitivno vpliva na poslovanje podjetja. Med vprašanimi so večinoma pozitivno naravnana podjetja in menijo, da bodo v naslednjih petih letih dobro poslovala, in da spodbujanje inovativne družbene odgovornosti pripomore k trajnostnem razvoju podjetja.

Keywords

družbena odgovornost;inovacije;netehnološke inovacije;spletna trgovina;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Kušnik]
UDC: 005.35:004.738.5(043.2)
COBISS: 12372508 Link will open in a new window
Views: 864
Downloads: 101
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Social responsibility as a non-technological innovation in online-shops in Slovenia
Secondary abstract: Companies, due to requirements posed by the environment, not only consider the economic aspects of business but also environmental and social ones. Consumers and the environment itself demand socially responsible business reminding companies of the role they play in the environment. Organizations are expected to have a "code of conduct" or set of ethical policies in place which serve as aids to guide employees, partners and suppliers in safe, legal and fair business practices. Companies are expected to produce environmentally friendly products based on modern technology, techniques and materials, which reduce the negative impacts of production on the environment and to be actively involved in local communities with the support of various organizations, societies thereby contributing to the development of an important part of the environment in which they operate. Different business trends and market changes force companies to adapt and innovate their business practices. Economic operators consider companies as a part of the environment, where they can contribute to both the improved lifestyle of the individual (person) as well as the material well-being of society which is more difficult to achieve without social responsibility. Corporate social responsibility is becoming an ever-increasing important topic, even in the harsh operating conditions of today as evidenced by the economic crisis in 2008. Most companies have been forced into lowering operating costs to a minimum hence affecting the funds alloted for socially responsible behavior. In this work, we paid particular attention to socially responsible business practices of the on-line store industry in Slovenia. We wanted to know whether on-line stores in Slovenia are familiar with social responsibility, or simply presume to be so. Also of interest was whether such behavior resulted in extra costs for these companies and how they viewed the impact of environmental consciousness on their business. According to the results of our study Slovenian online stores consider that socially responsible behavior takes into consideration employees satisfaction, business practices and ethical conduct. Nearly half of respondents believe that they act socially responsible. Based on our research, Slovenian online stores support socially responsible behavior with particular involvement in humanitarian causes, but it is obvious that there is unfortunately a lack of media support in such matters. (also by the companies themselves). Companies believe that socially responsible behavior has a positive impact on business as well as in the manner in which business can be successfully conducted in the next five years successfully and that the promotion of innovative social responsibility can contribute to the sustainable development of the company.
Secondary keywords: corporate social responsibility;innovation;non- technological innovation;on-line store;
URN: URN:SI:UM:
Type (COBISS): Master's thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 136 str.
ID: 9136308