diplomsko delo
Maja Pavlovič (Author), Klavdij Logožar (Mentor)

Abstract

Diplomska naloga obravnava koncept družbene odgovornosti v multinacionalnih podjetjih. Uvodni del zajema teoretična izhodišča vezana na mednarodno poslovanje in globalizacijo. Sledi predstavitev koncepta družbene odgovornosti, njene zgodovine, področij, prednosti, integracije ter poročanja. V nadaljevanju družbeno odgovornost podjetij razčlenimo na notranjo in zunanjo dimenzijo. Ker je etika zelo prepletena z družbeno odgovornostjo, so v nalogi predstavljeni tudi etični kodeksi ravnanja ter standardi, ki se uporabljajo za presojo družbene odgovornosti. Praktični del naloge pa predstavlja analizo primera družbene odgovornosti v multinacionalnem podjetju National Instruments. Primer predstavlja strukturiran pristop k družbeni odgovornosti ter programe ter aktivnosti, ki jih podjetje izvaja na tem področju.

Keywords

podjetje;družbena odgovornost;mednarodna podjetja;trajnostni razvoj;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Pavlovič]
UDC: 339.9:005.35(043.2)
COBISS: 12419868 Link will open in a new window
Views: 1359
Downloads: 231
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Other data

Secondary language: English
Secondary title: Social responsibility of multinational companies
Secondary abstract: This diploma presents concept of social responsibility in multinational companies. Introduction part covers the theoretical foundations linked to international business and globalization. Followed by a presentation of the concept of corporate social responsibility, it's history, scope, benefits, integration and reporting. Further on, corporate social responsibility is broken down into internal and external dimension. Since ethics is intertwined with social responsibility, the diploma presents also ethical codes of conduct and standards that are used to assess social responsibility. The second part presents an analysis of the of social responsibility in case of National Instruments as multinational company. This case presents a structured approach to corporate social responsibility and the programs and activities implemented by the company in this field.
Secondary keywords: corporate social responsibility;multinational companies;sustainable development;reporting on corporate social responsibility;ethics.;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 44 str.
ID: 9136551