Analiza možnosti razvoja turizma v občini Duplek

diplomsko delo

Manja Duh (Author), Sonja Sibila Lebe (Mentor)

Abstract

V diplomskem delu smo analizirali potencialne možnosti razvoja turizma v občini Duplek. V prvem poglavju smo opredelili področje raziskave in problem, ki je pritegnil našo pozornost, namen, cilje in osnovno trditev, ki smo jo skozi pisanje preverjali v diplomskem delu. V drugem poglavju, ki predstavlja teoretični okvir naloge, smo podrobneje opredelili pojma destinacijski management in segmentacija trga. Tretje poglavje je bilo namenjeno predstavitvi ponudbe v občini Duplek. Na začetku poglavja smo predstavili naravne znamenitosti občine, kjer smo pisali o krajinskem parku Drava in Kamenščak ter o reki Dravi. Nato smo opisali še kulturne in druge znamenitosti, ki jih občina ponuja in hkrati podali nekaj predlogov, ki bi po našem mnenju izboljšali turistično ponudbo v občini Duplek. Zadnje poglavje je namenjeno kratkemu povzetku celotne diplomske naloge.

Keywords

turizem;destinacije;turistične destinacije;nastanitvene zmogljivosti;krajinski park;segmentacija;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Duh]
UDC:	338.48(043.2)
COBISS:	12551708
Views:	1451
Downloads:	106
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary title:	Analyses of tourism development potential in the municipality of Duplek
Secondary abstract:	In this thesis, we analyzed the potential of tourism development in the municipality of Duplek. In the first chapter we defined the scope of the analysis, the problem that has attracted our attention, purpose, objectives and the thesis statement that we checked while writing the thesis. In the second chapter, which represents the theoretical framework of the thesis, we further defined the terms Destination management and Market segmentation. The third chapter presents the natural attractions of the municipality. At the beginning of the chapter, we introduced the natural heritage of the municipality, writing about the Drava Regional Park and Kamenščak and the Drava River. Later we described cultural and other places of interest that are offered by the municipality and gave some suggestions that would in our opinion boost the touristic offer in the municipality of Duplek. The last chapter is devoted to a brief summary of the thesis.
Secondary keywords:	tourist destination;segmentation;municipality of Duplek;Landscape Park Drava;castle Vurberk;accommodation;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	I, 36 str.
ID:	9137567