diplomsko delo
Rok Marčec (Author), Damijan Mumel (Mentor)

Abstract

V diplomskem delu so na podlagi teoretičnih izhodišč predstavljeni rezultati primerjalne analize spletnih mest sedmih podjetij, ki se ukvarjajo s proizvodnjo in prodajo avtomatskih drsnih vrat in imajo sedež v Evropi. Spletna mesta so bila analizirana in ocenjena na podlagi izbranih kriterijev. Najpogostejša pomanjkljivost analiziranih spletnih strani je odsotnost inovativnih elementov, ki bi spletno mesto prilagodili različnim tipom čutnega zaznavanja, ki jih imamo ljudje. Ugotavljamo, da se nekatera podjetja trudijo izkoristiti prednosti, ki jih nudijo nova programska orodja, medtem ko ostala tem orodjem ne namenjajo dovolj pozornosti.

Keywords

spletne strani;spletna mesta;spletno trženje;spletno oglaševanje;primerjava;zaznavanje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [R. Marčec]
UDC: 004.774:339.13(043.2)
COBISS: 12357148 Link will open in a new window
Views: 648
Downloads: 29
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Other data

Secondary language: English
Secondary title: Comparison of websites for producers of automatic sliding doors
Secondary abstract: Based on theoretical guidelines, this diploma paper presents the results of comparative analysis of seven companies websites that all produce automatic sliding doors and are based in Europe. Each website was analysed in detail and assessed in terms of different criteria. The analysis reveals that the most common disadvantage of these websites is the lack of innovative elements for different personality types. The results also showed that some companies try to take advantage of new program tools, whereas others tend to pay little attention to this aspect.
Secondary keywords: web page;automatic sliding doors;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 44 str.
ID: 9137621