Secondary abstract: |
Planning is a part of a daily life. The same way it is present in a daily life, it is also present in more complex decisions in a company. We apply planning in the company at its formation – establishment, development and growth, operation and behaviour, remediation and even at the dissolution of the company. The lifespan of the company significantly extends with good planning during the business’s existence and development, operation and behaviour, and also prevents the need for the remediation of the company.
In this thesis, I studied the trading company and its planning of the operation and behaviour of the company. The trading company is a wholesaler specialized in the bakery, confectionery and catering industry. This company is classified as a small business, according to the Companies Act. In the first part of the thesis, I roughly describe company’s planning and operation, and behaviour in it. In the second part of the thesis, I present the trading company, its vision, mission and primary goals. In the case company, I observed and studied the planning, areas and engagement of planning. I determined advantages and disadvantages and also opportunities, and internal and external threats. The biggest advantage of this company is the quality of the goods they sell and good knowledge of the markets. The biggest threat I was able to determine, was the high concentration of domestic and foreign competitors.
Based on the analysis of the trading company, I was able to point out the areas, where planning was not optimised. With this I helped the company to a better planning and behaviour, and consequently to the better business result. |