Pospeševanje prodaje v Rimskih termah

diplomsko delo

Tanja Zupan (Author), Aleksandra Pisnik Korda (Mentor)

Abstract

Naloga obsega jasno opredeljene splošne pojme o pospeševanju prodaje, osnovah marketinškega komuniciranja in opis podjetja, njihove dejavnosti ter metode pospeševanja v podjetju. Pospeševanje prodaje velja za eno ključnih orodij marketinškega komuniciranja, kateremu podjetja dan danes namenjajo vse več sredstev. Da le to dobro funkcionira, mora potekati odlična medsebojna komunikacija, ki danes predstavlja skorajda najpomembnejšo funkcijo vsakega podjetja, saj velja, če je komunikacija dobra, je posledično zagotovljen tudi uspeh. Da bi kupca čimbolj pritegnili, podjetja uporabljajo različne pristope, da ga prepričajo oz. pritegnejo k prvemu nakupu. Poznamo več različnih metod od kuponov in nagradnih iger pa tja do brezplačnih preizkusov izdelkov, daril in posebnih popustov. Poleg samega pospeševanja prodaje, je v diplomskem delu tudi govor o zdraviliškem turizmu in wellness-u, saj smatramo, da imajo zdraviliški centri in wellness centri že ustaljeno in pomembno vlogo v slovenskem turizmu. Sam zdraviliški turizem prištevamo med najstarejše oblike turizma, saj so že stari Rimljani, obiskovali terme zaradi toplih vrelcev, počitka in boljšega počutja.

Keywords

komunikacija;marketinško komuniciranje;pospeševanje prodaje;zdravilišča;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Zupan]
UDC:	658.8(043.2)
COBISS:	12332316
Views:	1203
Downloads:	108
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Sales promotion in Rimske terme
Secondary abstract:	This thesis comprises clearly defined general notions on sales promotions, basics of marketing communication and description of the company, their activities and methods of promotion within the company. Sales promotion is considered to one of the key tools of marketing communication, which these days companies devoitng more and more resources. That this functions well, it must be carried out excellent interpersonal communication, which is today almost one of the most important functions of each company. If the communication is good is consequently also guaranteed success. In order to attract a customer, companies use different approaches to convince him or attract to the first purchase. There are several different methods, from coupons to coupons and sweepstakes, to free tasting products, gifts and special discounts. In addition to the sales promotion, the thesis also talks about health tourism and wellness centers, because these days we believe that health centers and wellness centers have an important role in Slovenian tourism. Health tourism belongs among the oldest forms of tourism as the ancient Romans have visited spas because of hot springs, rest and better feeling.
Secondary keywords:	communication;marketing communication;consumers;sales promotion;Rimske Terme.;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 50 str.
ID:	9140002