Knjigarna in kavarna

sinteza dveh različnih poslovnih modelov

Lina Butenko Černe (Author), Miha Kovač (Mentor)

Abstract

Magistrska naloga z naslovom Knjigarna in kavarna: sinteza dveh poslovnih modelov predstavlja v teoretičnem delu zgodovino in razvoj združenega modela ter njegove prednosti in slabosti. Skozi izbrane primere so predstavljeni danes v svetu uspešno delujoči združeni modeli, poseben poudarek pa je namenjen zakonskim pravilom in ostalim določbam, katere je ob ustanovitvi knjigarne in kavarne pri nas potrebno upoštevati. Namen empiričnega dela magistrske naloge je bil raziskati potrebe in preference posameznikov in založnikov/knjigarnarjev v zvezi z vključitvijo kavarne v knjigarno, in sicer s pomočjo anketnih vprašalnikov. Na podlagi zbranih rezultatov raziskave so predstavljeni optimalni predlogi za odprtje knjigarne in kavarne.

Keywords

knjigarne;knjigotrštvo;kavarne;raziskave;založništvo;poslovni modeli;magistrske naloge;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.09 - Master's Thesis
Organization:	UL FF - Faculty of Arts
Publisher:	[L. Butenko Černe]
UDC:	655.42(043.2)
COBISS:	60147810
Views:	1034
Downloads:	456
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary abstract:	Master thesis with the title Bookstore and cofeeshop: synthesis of two diferrent business models, presents history and evolution of the combined business model and its advantages and disadvantages. Through selected examples some of the best and most successful bookstores and coffeshops in the world are presented. Special focus is given to laws and other legal requirements that need to be taken into account when opening a bookstore with coffeshop in Slovenia. Aim of my empirical part of the master thesis was to evaluate the needs and preferences of individuals as well as publishers and booksellers as regards the inclusion of a coffeshop into bookstore. The latter was done through the survey with the individuals and publishers. On the basis of the gathered data, an optimal suggestion for opening a bookstore and coffeshop is presented.
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Ljubljani, Filozofska fak., Oddelek za bibliotekarstvo, informacijsko znanost in knjigarstvo, Magistrski študijski program Založniški študiji
Pages:	66 f.
ID:	9140020