diplomsko delo
Jadranka Krajnc (Author), Lidija Hauptman (Mentor)

Abstract

Uporaba interneta je v današnjem času že globoko ukoreninjena v naše vsakdanje in poslovno življenje. Število njegovih uporabnikov je iz dneva v dan večje. Na njem njegovi uporabniki iščejo najrazličnejše informacije, zato je z vidika vseh poslovnih subjektov zelo pomembno, da imajo kakovostno oblikovan spletni portal. Ta mora biti uporaben in funkcionalen, saj bo le tako zadovoljil želje in potrebe uporabnika.Temu trendu informacijske tehnologije morajo slediti tudi računovodski servisi. Ali je temu res tako, smo podrobneje raziskali v okviru tega diplomskega seminarja. Že s pripravami na samo analizo in izbiro računovodskih servisov, katerih spletne portale smo želeli analizirati, smo prišli do spoznanja, da je v slovenskem prostoru še vedno veliko število takšnih računovodskih servisov, ki svoje spletne strani, kaj šele portala kot njene nadgradnje, sploh nimajo. Tako v bistvu ne izkoristijo enega od pomembnih orodij oglaševanja svojih storitev. Lahko torej sklepamo, da še vedno veliko računovodskih servisov ne vidi potrebe za takšnem način oglaševanja. Znotraj raziskave nas je naprej zanimalo, kakšni so portali tistih računovodskih servisov, ki svojo dejavnost vendar le predstavljajo na spletu. Podrobneje nas je zanimala njihova funkcionalnost z vidika uporabnika. Na podlagi, po našem mnenju dokaj osnovnih, opredeljenih kriterijev, smo prišli do spoznanja, da je veliko spletnih portalov računovodskih servisov z nizko stopnjo funkcionalnosti. Ne le to, spoznali smo tudi, da njihovih spletnih predstavitev sploh ne moremo opredeliti kot portal, ampak zgolj kot spletno stran. Z vidika opazovanja in analiziranja spletnih strani in portalov računovodskih servisov, lahko rečemo, da ti posvečajo bistveno premalo pozornosti pomembnosti oblikovanja spletnih strani ali portalov. Tekom analize smo namreč našli veliko takšnih spletnih strani in portalov, ki niso vsebovali niti nekaterih osnovnih podatkov o poslovnem subjektu, grafično slabo oblikovane, z neposodobljeno vsebino in podobno. Trženje izdelkov in storitev prek spleta je danes zelo razširjeno, zato se morajo računovodski servisi zavedati, da je ključnega pomena njihova predstavitev na spletu. Spletna stran ali portal družbe je nekakšno ogledalo podjetja. Obiskovalec si lahko s pomočjo spletnega portala ustvari sliko o samem poslovanju. Samo v kolikor bo spletni portal zadovoljil njegova pričakovanja, se bo ta odločil za sodelovanje, kar bi moral biti biti eden ključnih ciljev pri oblikovanju. Računovodskim servisom svetujemo, da strmijo k izboljšavam na tem področju.

Keywords

računovodstvo;računovodski servisi;spletne strani;portali;uporabnost;funkcionalnost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [J. Krajnc]
UDC: 657:004.738.5(043.2)
COBISS: 12462876 Link will open in a new window
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Downloads: 87
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Other data

Secondary language: English
Secondary title: ǂThe ǂanalysis of portals of accounting services from the point of view of functionality towards
Secondary abstract: The use of internet in the modern world is deeply rooted in our everyday and business life. The number of its users is increasing on a daily basis. With its help the users are searching for all kind of information. That is why it is important from the business subject’s point of view to have a well-designed web portal. It has to be useful and functional to satisfy wishes and needs of the users. The accounting firms should also follow this trend of information technology. In this thesis we researched whether this is really the case. With preparation on the analysis and the choice of accounting firms of which web portals we wanted to analyse, we discovered that there are still many accounting firms in Slovenia that do not have or do not upgrade their web portal. This means that they do not utilize one of the important tools of advertising. Thus, we can assume that a lot of accounting firms do not feel the need to advertise in such manner. When we first started the research, we wanted to know what do web portals of accounting firms look like. We were especially interested in their functionality from the user point of view. On the basis of what seems to us as pretty basic criteria, we came to the conclusion that a lot of web portals of accounting firms have low level of functionality. We also learned that their web presentations cannot be defined as portals, but only as web sites. After the observation and analysis of web sites and portals of accounting firms, we can claim that they dedicate to little attention to the importance of web site and portal design. During our research we found a lot of web sites and portals that did not include some of the most basic information about business subject, they were poorly graphically designed with content that was not updated, etc. Marketing of products and services on the internet is very common today, so the accounting firms have to be aware of the importance of the presentation. Web site or portal of firm is like a mirror of the company. The visitor can create certain picture about their business. The key objective of the design should be satisfaction of the visitor. Only then will he/she decide to cooperate with them. Our advice to accounting firms is to strive towards improvements on this area
Secondary keywords: Accounting;accounting services;web site;web portal;functionality;usefulness.;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: VI, 97 str., 5 str. pril.
ID: 9140184