Razvoj projekta "Agatine skrivnosti" v Razvojni agenciji Slovenske gorice

diplomsko delo

Tanja Vintar (Author), Matjaž Iršič (Mentor)

Abstract

Razvojna agencija Slovenske gorice d.o.o. deluje v javnem interesu na območju zahodnega dela Slovenskih goric, ki nima izrazitih razvojnih primerjalnih prednosti. Območje ima zlasti zaradi naravnih lepot in bogate kulturne dediščine določen turistični potencial, ki nudi številne razvojne priložnosti, vendar so te premalo zaznane in izkoriščene. Kot razvojna organizacija se stalno srečujemo s številnimi izzivi območja. To ni posebej prepoznavno niti v slovenskem, kaj šele v širšem evropskem prostoru. Ker so prisotni nekateri večji industrijski obrati in ker ljudje dnevno delovno migrirajo v bližnjo Avstrijo, ima območje relativno nizko brezposelnost. Zaradi vsega tega, skupaj z nizkimi bivanjskimi stroški in skromnostjo tukajšnjega prebivalstva, se tvorijo okoliščine, ki zahtevajo veliko dodatne stimulacije za razvoj novih poslovnih idej in dejavnosti, še posebej, ker so te vsaj v svojem začetku povezane s precejšnjo stopnjo tveganja. Za te izzive smo razvili in na trg uvedli novo turistično storitev, ki smo jo poimenovali Agatine skrivnosti. V tem diplomskem delu želim opisati razvoj in uvedbo konkretne nove storitve ter s strokovno in kritično presojo utemeljiti ali zavreči pravilnost izhodišč in aktivnosti s trženjskega vidika. V nadaljevanju pa želim identificirati alternative nadaljnjega razvoja te storitve.

Keywords

turistični potencial;ponudba;trajnostni turizem;turistične storitve;prepoznavnost;razvoj novih izdelkov;projekti;trženje turizma;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Vintar]
UDC:	338.487:659.1(043.2)
COBISS:	12426268
Views:	691
Downloads:	74
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Project development of Agata's secrets in Development agency Slovenske gorice
Secondary abstract:	RASG is acting in the public interest in the western part of Slovenske gorice, with no distinct developmental comparative advantages. The area has a certain tourist potential due to the natural beauty and rich cultural heritage that offers numerous development opportunities. But these are insufficiently perceived and utilized. As a development organization we are constantly facing many challenges of the area. This area is not particularly distinctive nor in Slovenian, let alone the wider European area. Due to some large industrial plants and commuter flows in nearby Austria there is a relatively low unemployment. Together with low subsistence costs and modesty of the local population, this forms a set of circumstances that requires a lot of additional stimulation for the development of new business ideas and activities, especially since they are at least in its beginning connected with a significant degree of risk. To meet these challenges, we have developed and introduced to the market a new tourist service, which we named Agata’s secrets. In this thesis, I would like to describe the development and introduction of specific new service, and professional and critical assessment base or discard the correctness of the positions and activities from the marketing perspective. In the following, I want to identify alternatives to the further development of this service. Keywords: tourism potential, sustainable facilities, lack of recognition, hospitality
Secondary keywords:	tourism potential;sustainable facilities;lack of recognition;hospitality;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	36 str., 2 str. pril.
ID:	9140529