8-dnevno potovanje primorskih pridelovalcev oljčnega olja in vina s partnerji po Toskani

diplomsko delo

Danica Vegi (Author), Sonja Sibila Lebe (Mentor)

Abstract

V diplomskem delu obravnavamo 8 – dnevno potovanje pridelovalcev olivnega olja in vina ter njihovih partnerjev po Toskani, eni najlepših italiijanskih pokrarjin, z namenom, da si naši pridelovalovalci obeh kultur ogledajo primere dobrih praks v načinu pridelave, predelave in trženja v naši sosednji državi, ki je glede uspešnosti prodaje, prepoznavnosti in učinkovitisti promocije toliko pred mami. Teoretični del naloge je namenjen segmentiranju, saj smo združili dva delno različna segmenta interesov – v 2. poglavju razložimo razloge za tako odločitev. Tretje poglavje jej empirično, predstavljamo načrtovani obseg potovanja in vse strokovne in turistične poudarke v potovanju, saj smo izhajali iz predpostavke, da se bodo partnerji vinarjev in oljkarjev odločali za potovanje predvsem zaradi privlačnega prostočasnega programa.

Keywords

turizem;potovanja;vino;olivno olje;pridelovalci;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[D. Vegi]
UDC:	338.48-32(043.2)
COBISS:	12668956
Views:	1336
Downloads:	183
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	8-day travel to Tuscany for olive oil and wine poducers and their partners from Primorska
Secondary abstract:	The work is presenting an 8-day excursion for olive oil and wine producers and their partners to Tuscany, one of the most beautiful Italian provinces. The purpose of the excursion is to be aquatinted with best practices in the field of production, processing and marketing of these products in the nearby country, which is considerably more effective in sales and more effecient in promotion than our country. The theoretical part of the diploma theses is about segmentation: our aim is to merge two segments with partly different interests into one travel group – in chapter 2, we list our arguments for this decision. The trird chapter is empirical: we present the entire travel plan (itinerary) and explain in detail all expert- and tourism- related highlights in it. We rooted this decision on the assumption that spouses/partners would only be interested to participate in this excursion in case it also offers an interesting leisure programme.
Secondary keywords:	Tuscany;olive oil;wine;itinerary;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 31 str.
ID:	9141820