diplomsko delo univerzitetnega študija Organizacija in management delovnih sistemov
Tina Kristina Trobec (Author), Matjaž Roblek (Mentor)

Abstract

V diplomskem delu smo se lotili problema prodora na trg z ročno izdelanimi izdelki iz filca. S pomočjo raziskave trga smo želeli ugotoviti, kateri izdelek, narejen iz filca, bi bil najbolj zanimiv za potencialnega kupca. Idejni izdelek in njegove tehnične značilnosti smo razvili s pomočjo metode razvoja funkcij kakovosti (QFD) in orodja hiša kakovosti. Pri tem smo upoštevali potrebe, želje in zahteve anketirancev. Na osnovi rezultatov raziskave smo kot idejni izdelek predstavili copate, narejene iz filca. Oblikovali smo osnoven proizvodni proces izdelave in naredili tehnični predizračun za obstoječi način ročnega šivanja in za predlagani način šivanja s pomočjo šivalnega stroja. Določili smo tudi stroške izdelave. Za načrtovanje življenjskega ciklusa idejnega izdelka smo uporabili referenčni model za upravljanje življenjskega ciklusa izdelka (PLOR ali PLCOR). Po omenjenem modelu in marketinškem spletu 4P smo poleg oblikovanja idejnega izdelka predstavili tudi predloge rešitev za oblikovanje cene izdelka, načrtovanja promocije in prodajnih poti. Postavili smo okviren letni plan proizvodnje in prodaje po treh možnih scenarijih ob upoštevanju različnih dejavnikov.

Keywords

izdelek;filc;metoda razvoja funkcij kakovosti (QFD);

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [T. K. Trobec]
UDC: 658
COBISS: 7633171 Link will open in a new window
Views: 638
Downloads: 46
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Other data

Secondary language: English
Secondary title: Implementing PLOR model and QFD matrix on development process of handmade products made of felt
Secondary abstract: In this dissertation we undertook the problem of getting on the market with handmade products made of felt. Capturing the voice of the customer, we tried to find out which product made of felt could be most interesting for the potential buyer and what should be its features. The results of the market analysis showed that the product that we are looking for could be slippers made of felt. Considering the needs and requirements of potential buyers, we developed its technical features using the House of Quality tool following the Quality Function Deployment method (QFD). We set basic manufacturing processes. Technical calculations were made to define manufacturing costs, as for manual sewing process and also for the sewing process using the sewing machine. We presented some proposals for pricing, positioning, promotion and distribution, following the Product Life-cycle Operations Reference Model (PLOR or PLCOR) and marketing mix model 4P. We prepared also rough annual manufacturing and sales plan in three possible scenarios referring to different facts.
Secondary keywords: product;felt;method;QFD;model;life-cycle;PLOR;slippers;plan;development;manufacturing;customer;value;need;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 63 f., [19] f. pril.
ID: 9144148