Kakovost spletnih mest na primeru spletnih trgovin

magistrsko delo

Adriana Ficko (Author), Samo Bobek (Mentor)

Abstract

Razmah interneta v skoraj vsak dom je vplival na večjo uporabo elektronskega poslovanja, ter v sklopu tega tudi vsakodnevno nastajanje spletnih trgovin. Na podlagi pregleda in proučitve dejavnikov za izgradnjo spletnih strani in meril za kakovostno izvedbo te izgradnje smo v nalogi preverili kaj je pomembno za kakovostno spletno trgovino. Spoznali smo, kaj so spletne trgovine in katere komponente morajo vsebovati za uspešno delovanje. Nato pa s pomočjo analize treh izbranih spletnih trgovin, ki ponujajo otroško opremo, ugotavljali ali se merila za kakovost upoštevajo ali ne. Pri tem smo izpostavili vsebinski, oblikovni, tehnični in funkcionalni vidik. Rezultati analize so nam pokazali, da se izdelovalci spletnih strani v veliki meri zavedajo visokih meril za zagotavljanje kakovosti in da izpostavljajo potrošnika in njegove potrebe v ospredje. Izdelovalci oziroma ponudniki težijo k preprostim spletnim trgovinam, ki so uporabnikom prijazne ter preproste za uporabo, a hkrati potrošniku nudijo kakovostno in celostno obravnavo. Kakovostne spletne strani so funcionalne, oblikovno privlačne, vsebinsko bogate in tehnično izpopolnjene. Potrošnikom omogočajo hiter dostop do informacij in enostaven nakup z vsemi poprodajnimi aktivnostmi.

Keywords

spletna trgovina;elektronsko poslovanje;spletne strani;spletna mesta;kakovost;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	A. Ficko Čečonik
UDC:	004.738.5:339.138(043.2)
COBISS:	12494620
Views:	949
Downloads:	179
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Quality of websites in the case of online stores
Secondary abstract:	The expansion of the internet in almost every home has an impact on the increased use of electronic commerce, and in this context, the daily emergence of online stores. Based on the review and examination of the factors for building websites and criteria for quality execution of the construction task, we verify what is important for the quality online store. We realized what online stores are and what components should include for the successful operation. Then, through the analysis of three selected online shops that offer baby equipment, we determined whether the quality criteria are being taken into account or not. In doing so, we expose the content, design, technical and functional aspects. Results of the analysis showed us that the manufacturers of websites are largely aware of the high standards for quality assurance and that they are highlighting the consumer and his needs at the forefront. Manufacturers or suppliers tend to simple online stores, that are user-friendly and easy to use, but at the same time offering consumers high-quality and comprehensive treatment. Quality websites are a funcional, design attractive, content-rich and technically sophisticated. Quality online stores give consumers quick access to information and simple purchase with all after-sales activities.
Secondary keywords:	e-commerce;quality;websites;online store;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	83 str.
ID:	9149364