diplomsko delo
Andreja Pihler (Author), Mario Plenković (Mentor), Tina Tomažič (Co-mentor)

Abstract

Diplomsko delo obsega temo odnosov z javnostmi v vrhunskem športu. Danes so odnosi z javnostmi zelo odmevni proces komuniciranja z namenom, da se zagotovi ali ohrani dober ugled organizacije ali pa posameznika. Pomemben del družbenega prostora postajajo tudi vrhunski športi, kateri so obravnavani kot najvišja stopnja tekmovalnosti za dosego najboljših rezultatov. Tako odnosi z javnostmi kot vrhunski športi so prisotni v vseh državah po svetu. Nas pa je zanimalo, kako delujejo skupaj. Torej predmet naše obravnave, oziroma cilj naloge je izdelava raziskave na temo odnosov z javnostmi v vrhunskem športu. V našem primeru v borilnem športu – boksu. Najboljši slovenski boksar je Dejan Zavec. Z njim smo opravili globinski intervju na temo odnosov z javnostmi v športu. V prvem delu diplomske naloge je predstavljen teoretični vidik odnosov z javnostmi nasploh in v športu ter njeni mediji. V empiričnem delu naloge pa je predstavljen intervju vrhunskega slovenskega športnika Dejana Zavca. Intervju zajema devet vprašanj, katera se navezujejo na odnose z javnostmi v vrhunskem (borilnem) športu.

Keywords

odnosi z javnostmi;komuniciranje;vrhunski športniki;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: A. Pihler
UDC: 659.43:796.071(043.2)
COBISS: 19811094 Link will open in a new window
Views: 1651
Downloads: 170
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: PUBLIC RELATIONS IN PROFESSIONAL SPORTS
Secondary abstract: This graduation work is focusing on public relations in professional sports. Public relations is a process of communication with a purpose to ensure good reputation of the specific organiza-tion or individual. Professional sports are becoming more and more an important part of so-cial space, since they are considered the highest rate of competitivity to reach the maximum results. Public relations and professional sports are present in all the countries around the world. We are interested, how they work together. The focus of this work is to make a research on public relations in professional sports. We focused on martial arts, specifically boxing. The best Slovenian boxer is Dejan Zavec. With Dejan, we have done an in depth interview about public relations in professional sports. In the first part of the graduation, work is a presentation of the theoretical perspective of public relations in general and in sports and its media. In the empiric part is the in depth in-terview of the Slovenian professional boxer Dejan Zavec. The interview consists of nine questions, which relates to public relations in professional (martial arts) sports.
Secondary keywords: public relations;communication;professional sports;professional athlete;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VI, 48 f.
ID: 9149635