Prenova spletne trgovine za povečanje prodaje

diplomsko delo visokošolskega strokovnega študija Informatika v organizaciji in managementu

Tadej Danev (Author), Gregor Lenart (Mentor)

Abstract

Podjetje Comshop d.o.o. s približno 15-odsotnim tržnim deležem želi povečati prodajo preko spletne trgovine. Trenutni videz spletne trgovine je zastarel, neodziven, neprimeren za različne naprave (tablični računalniki, pametni telefoni). Smiselna je vizualna osvežitev spletne strani, hkrati pa bi izkoristili temeljito prenovo in uvedbo novega sistema upravljanje vsebine, s katerim bi se izdelala nova spletna trgovina. Opravili bi še integracijo Navisiona z novim sistemom, saj bi s tem podjetje pridobilo nekaj dodatnih možnosti: prikaz stanja zalog pri prodaji artiklov, dodatne možnosti plačila (Paypal, Diners), pisanja člankov, novic, dodal bi se Facebook vtičnik, vključili bi lahko še vtičnik za oglaševanje Google AdWords in analitično orodje Google Analytics. Spletna trgovina bo preprosta za uporabo, strankam bo omogočila hiter in tekoč nakup ter aktivno sodelovanje. Prenove bi se lotili v šestih korakih: analiza obstoječega stanja, primerjava programskih rešitev, opisali bi izbrano rešitev, izdelava same spletne trgovine in ovrednotenje prenovljene spletne trgovine ter na koncu zaključek in priporočila.

Keywords

spletna trgovina;programske rešitve;spletne strani;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[T. Danev]
UDC:	004.738.5
COBISS:	7858707
Views:	1055
Downloads:	139
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	RENOVATION OF WEBSHOP TO INCREASE SALES
Secondary abstract:	Company Comshop, d.o.o. with appx 15-procent market share wants to increase sales over online store. Current look is absolete, non-responsive, not appropriate for different devices (such as tablets, smartphones). It would be good to make a visual refresh of the store itself, meantime we would make a renovation and implement a content management system, which we would make a new online store. We would also integrate Navision with new system, because the company would gain some new options, such as: show stock balance from the sale of items, added payment options (PayPal, Diners), writing news and articles, we would add Facebook plug-in, we could add advertisement option from Google Adwords and analytic tool Google Analytics. Online store will be easy to use, offering customer a swift and easy purchase and active cooperation of customers. Renovation will be made in six steps: analyzing the existing situation, compare software solutions, describe chosen solution, make new online store, evaluate it and in the end make a conclusion and recommendations for company.
Secondary keywords:	Online store;Microsoft Dynamics NAV 2009 R2;Magento E-Commerce;PrestaShop;Facebook.;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	93 f.
ID:	9151446