diplomsko delo visokošolskega strokovnega študija Informatika v organizaciji in managementu
Uroš Grilc (Author), Gregor Lenart (Mentor)

Abstract

V podjetju AMZS d.d. smo se po prenovi spletnih strani, ki je bila prepuščena zunanjemu izvajalcu, soočili s slabimi rezultati v spletnih iskalnikih. Po spoznanju, da za to ni kriva tehnična izvedba, smo se lotili pregleda vsebin in delne prenove. V diplomski nalogi bodo predstavljeni tisti bistveni elementi vezani na optimizacijo, ki jih je možno urejati v okviru sistemov za upravljanje vsebin. Prav tako bodo predstavljeni poglavitni sestavni moduli in funkcionalnosti sistemov za upravljanje vsebin. Izpostavljene bodo rešitve, ki so na voljo informatikom ali urednikom spletnih vsebin v podjetjih, ki prepustijo izdelavo spletne strani zunanjim izvajalcem, ki njihove stroke ne poznajo. Rešitev problema bo oblikovana s pomočjo študija strokovne literature ter znanja pridobljenega z delom na tem področju in na različnih konferencah na temo trženja. Priprava in izvedba rešitve bo prikazana na primeru spletne strani www.amzs.si in njenega sistema za upravljanje vsebin.

Keywords

spletno mesto;spletna stran;optimizacija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [U. Grilc]
UDC: 004.738.5
COBISS: 7859475 Link will open in a new window
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Downloads: 163
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Other data

Secondary language: English
Secondary title: AMZS WEBSITE OPTIMIZATION
Secondary abstract: After outsourcing the redesign of its webpages AMZS d.d. faced bad results in search engines. Upon realisation that it was not a technical issue we turned our attention to the content and partial renovation. In this diploma I will explain the key elements in search engine optimization available for editing within a content management system. Also I will present key modules and functionalities of such content management systems. Solutions available to IT managers or web content managers of companies whose web pages' redesign was outsourced to companies unfamiliar with their profession, will be presented. The solution to the problem will be presented through study of professional literature and knowledge obtained through experience in this field and multiple attended marketing conferences. Set-up and realisation of the solution will be presented on the case of www.amzs.si website and its content management system.
Secondary keywords: website;webpage;SEO;search engine optimization;CMS;content management system;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 57 f.
ID: 9151471
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