magistrsko delo
Damjan Krese (Author), Tanja Dmitrović (Mentor)

Abstract

Vpliv embalaže na zaznavanje kakovosti in nakupno odločitev na primeru slovenskega medu

Keywords

Slovenija;živilska industrija;kvaliteta;embalaža;poslovno komuniciranje;vedenje potrošnikov;nakup;odločanje;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Krese]
UDC: 339.13
COBISS: 22952678 Link will open in a new window
Views: 680
Downloads: 108
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Impact of packaging on quality perceptions and purchase decision in the case of Slovenian honey
Secondary keywords: Slovenia;food industry;quality;packaging;business communication;consumer behaviour;purchasing;decision making;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 54, 16 str.
ID: 9154555