ǂa ǂfeasibility study of market entry
Maja Cok (Author), Matevž Rašković (Mentor)

Abstract

Marketing Korean cosmetics in Italy

Keywords

Italija;Koreja;kozmetika;zunanja trgovina;trg;vedenje potrošnikov;nakup;odločanje;blagovne znamke;Italy;Korea;cosmetics;foreign trade;market;consumer behaviour;purchasing;decision making;trademarks;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Cok]
UDC: 339.138
COBISS: 22959078 Link will open in a new window
Views: 1197
Downloads: 440
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Trženje korejske kozmetike v Italiji: študija izvedljivosti vstopa na trg
Secondary keywords: Italija;Koreja;kozmetika;zunanja trgovina;trg;vedenje potrošnikov;nakup;odločanje;blagovne znamke;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 85, 35 str.
ID: 9154565
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