magistrsko delo
Kelly Prodan Lukežič (Author), Mateja Bodlaj (Mentor)

Abstract

Vključevanje porabnikov v razvoj novega izdelka

Keywords

trženje;novi proizvodi;razvoj;uporabniki;potrošnik;sodelovanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Prodan Lukežič]
UDC: 339.13
COBISS: 22980582 Link will open in a new window
Views: 1158
Downloads: 145
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Other data

Secondary language: English
Secondary title: Consumer involvement in the development of a new product
Secondary keywords: marketing;new products;development;users;consumer;cooperation;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 56, 16 str.
ID: 9154596