primer Abanke Vipa
Teja Pavlič (Author), Mateja Kos Koklič (Mentor)

Abstract

Trženje bančnih storitev generaciji Y

Keywords

bančništvo;banke;Abanka Vipa;bančno poslovanje;trženje;storitve;mladina;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Pavlič]
UDC: 339.138
COBISS: 23093222 Link will open in a new window
Views: 1051
Downloads: 217
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Other data

Secondary language: English
Secondary title: Marketing of banking services to generation Y: the case of Abanka Vipa
Secondary keywords: banking;banks;Abanka Vipa;banking management;marketing;services;youth;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 69, 19 str.
ID: 9154682