Izdelava spletne trgovine za pekarsko podjetje

diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov

Denis Kozjek (Author), Davorin Kofjač (Mentor)

Abstract

V diplomski nalogi je opisana izgradnja in delovanje spletne trgovine za pekarsko podjetje Svif servis in trgovina, d. o. o., oziroma drugače poznano tudi kot Sladkač. V zadnjem času se je zanimanje za njihove izdelke na trgu močno povečalo. Podjetje je na spletu že prisotno s statično spletno stranjo, vendar ta ni ravno v koraku s časom, zato smo se odločili, da bomo prenovili obstoječo spletno stran podjetja in na novo uvedli spletno trgovino, za katero smo prepričani, da bo podjetju zagotovila povečanje prepoznavnosti in priljubljenosti na trgu. Spletna trgovina obiskovalcem zagotavlja ažuren pregled celotne ponudbe podjetja in jim ponuja interaktiven način komunikacije s podjetjem v obliki ocenjevanja in komentiranja izdelkov ali preko kontaktnega obrazca. Za podjetje uvedba spletne trgovine pomeni lažje upravljanje svojih izdelkov in njihove zaloge ter ostalih lastnosti, hkrati pa jim omogoča, da dosežejo veliko večji obseg ljudi na različnih trgih. Poleg spletne trgovine smo dodali še nekaj strani, ki predstavljajo dejavnost in način delovanja podjetja. Z namenom poenostavitve upravljanja spletne trgovine smo se odločili za uporabo sistema za upravljanje vsebine. Po temeljiti raziskavi in priporočilih smo izbrali štiri sisteme, ki smo jih med seboj primerjali in na podlagi različnih kriterijev izbrali najprimernejšega. Za spremljanje dejavnosti v spletni trgovini smo v sistem implementirali tudi orodje za analiziranje Google Analytics in s tem naročniku omogočili možnost analiziranja dejavnosti in obnašanja obiskovalcev v spletni trgovini ter posledično nadaljnji razvoj spletne trgovine.

Keywords

spletna trgovina;Wordpress;Joomla;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[D. Kozjek]
UDC:	004.42
COBISS:	7699219
Views:	1042
Downloads:	141
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	IMPLEMENTATION OF ONLINE SHOP FOR BAKERY
Secondary abstract:	The Bachelor's degree describes the building and functionality of an online store for a bakery called Svif servis in trgovina, d.o.o or commonly known as Sladkač. Lately the demand for their product started to rise dramatically. The company is already showing its presence on the internet with a static website, but the site is old and outdated, so we decided to completely rebuild the existing website with a new addition in the form of an online store for which we are certain that it will increase the company’s recognisability and popularity on the market. The online store offers visitors up to date view to all the products the company has to offer and enables them to interact with the company in an interactive way with evaluating and commentating on products or using a contact form. Implementation of online store enables the company to manage their products, their stock and other properties with ease and enables them to reach to a wider circle of people on various markets. In addition to the online store we added a couple of pages that present the company in general. To simplify the management of the online store, we decided to use a content management system. After a thorough research and recommendations, we narrowed our choices to four systems on which we carried out a comparison based on multiple criteria by which we selected the most suitable system for our online store. To monitor the activity in the online store we included an analysis system called Google Analytics, which enables the client to monitor the activities and behaviour of visitors in the online store and consequently enables him to continue the development of the online store.
Secondary keywords:	Online store;Wordpress;Joomla;Magento;Bakery;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	63 f.
ID:	9155193