magistrsko delo
Mojca Viličnjak (Author), Marina Furlan (Mentor)

Abstract

Pri izdelavi magistrskega dela nas je zanimalo, kakšne so značilnosti tiskanih oglasov za otroke v otroških revijah. V teoretičnem delu smo raziskali teorije otrokovega razvoja, medijsko pismenost otrok in vzgojo za medije ter vpliv in značilnosti oglaševanja za otroke. Pri tem smo se dotaknili tudi zakonskega vidika oglaševanja, ki je namenjeno otrokom. Nekaj besed smo namenili tiskanim medijem, katerih ciljna skupina so otroci. Vključili smo tudi vizualne elemente, ki gradijo oglase. Pri praktični analizi smo izbrali revije Pil, Moj planet in National Geographic Junior, v katerih smo podrobneje analizirali in primerjali oglase. Na koncu smo podali rezultate, primerjave in ugotovitve, do katerih smo prišli z našo raziskavo.

Keywords

oglasi;otroci;revije;vizualna komunikacija;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: M. Viličnjak
UDC: 659.127:366-053.2(043.2)
COBISS: 19852566 Link will open in a new window
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Downloads: 119
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Other data

Secondary language: English
Secondary title: Analysis of visual information from children targeted advertisement in selected children's magazines
Secondary abstract: In this master thesis we research characteristics of advertisement in printed versions of children's magazines. We present theoretical parts about children’s development, children’s media literacy, media education and characteristics of children targeted advertisement. In this context, we also discussed the legal aspect of children targeted advertisement. We have also mentioned something about print media for children. In the next part we discuss the visual aspect of ads. For our practical analysis and comparison we chose ads in the magazines Pil, Moj planet and National Geographic Junior. In the final part we discuss the results and conclusions from our research.
Secondary keywords: adverts;children;magazines;visual communication;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: V, 78 f.
ID: 9159017